Illuminate
6th Edition

A collection of thought leadership, industry insights, and agency updates

THE DIRECT AGENTS STORY

Celebrating 20 years of growth and innovation as an agency.

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A BRAND’S GUIDE TO THRIVING DURING UNCERTAIN TIMES

With the possibility of a looming recession, we dive into strategies to bolster emotional connections with potential consumers, creating value-brands that encourage consumption and come out on top.

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LEADING WITH TECH IN 2023

After many years analyzing the current landscape and the challenges consistently faced by our clients, the Direct Agents team has perfected our tech capabilities to help our partners achieve the best performance with the most efficient budgets.

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THE RACE TO ACQUIRE LIVE SPORTS

The streaming landscape has been evolving at a rapid pace, and the newest evolution of live sports is going to be one of the most disruptive shifts in television in decades.

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CREATIVE TECHNOLOGY IN THE YEAR AHEAD

In 2023, we’re working smarter, not harder. Our creative teams are leveraging new tools to refine our processes and deliver quality creatives in less time.

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BUILDING A BUSINESS FOR THE LONG TERM

Our agency founders, Josh and Dinesh Boaz, sit down to discuss lessons learned over 20 years as business owners

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POWERING BUSINESS GROWTH THROUGH EDUCATION & THOUGHT LEADERSHIP

AboveBoard client features Natsha Mulla, Chief Marketing Officer, along with Taylor Stewart, Marketing Associate, sat down to discuss their 2023 visions to grow their community through education and insights.

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ARTIST SPOTLIGHT: SEBASTIAN CURI

We sat down with Sebastian, Los Angeles-based artist, to discuss inspiration, his career thus far, and plans for the year ahead.

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COVER TO COVER

Direct Agents graphic designer, Yiping Liu, highlights the creative concept and inspiration behind our Illuminate cover art.

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WELLNESS IN THE WORKPLACE: TAKING CENTER STAGE

In 2023, it has become critical for the workplace to create space for empathy and become more aware of the essential and nonessential needs of employees. Our HR leaders showcase a few ways for employers to get started.

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