In 2023, we’re working smarter, not harder. Inefficient processes, time sucking administrative tasks are a thing of the past, and more time will open up for creative thinking, strategic decision making, and innovative design. Our creative teams are leveraging new tools to refine our processes and deliver quality creatives in less time.
Eliminating the Need for New Resources
A common theme across many clients is a lack of creative resources or time for new original footage. With the application of new AI tools, the Future First Studio team is able to customize a humanlike avatar, write a script, and record a video all within hours or days, versus weeks or months. With the addition of video editing, custom animation, and sound engineering, product footage can be turned into interactive how-to or testimonial videos in a fraction of the time it takes to coordinate and execute a full-scale video production.
In addition, authentic representation is top of mind for consumers and brands alike. Within minutes, these AI characters can be exported in a variety of languages so videos can efficiently and accurately reach wider markets.
Tedious Project Management is Simplified
Tools like Figma or Miro simplify the project management process so creative teams can spend less time on coordination and more time on strategic execution. These tools allow teams to communicate in real time and interact on digital whiteboards, rather than static presentations. Instead of talking at your clients or partners, these tools are able to streamline communication with all stakeholders. Future First Studio is utilizing these tools for brainstorms with clients, gathering client feedback, and internal collaboration.
Starting from Square One
ChatGPT has eliminated the need for copywriting and creative teams to start from scratch. Copywriting can be a strenuous task that can oftentimes require many hours of brainstorming, writer’s block, and failed ideas. While these AI tools are still learning and do not yet have the ability to fully replace professional copywriters, the Future First Studio team is leveraging ChatGPT as a brainstorming tool to create more efficiency in our copywriting process. As these products continue to advance, tools such as GPT-4 will be able to mimic human speech to describe images.