Building a Business for the Long Term

20 years of business leadership has brought challenges, successes, and growth. Through these experiences as agency founders, we summed up our key lessons for current and future business leaders to build an organization for long-term growth.

Be nimble, agile, and flexible.

Your answers should not be set in stone and you cannot build a business model around stagnant solutions. Your clients will not recognize your value if your business model is not nimble and able to adjust for their changing needs.

It’s a marathon, not a sprint.

Conduct all business decisions, both large and small, with the long-term vision at the core. If you do not stay true to your core guiding principles, your business will not differentiate.

Build diverse teams.

Embrace different types of people, perspectives and ways of thinking. Internal diversity is what leads to industry-changing ideas and organization-defining successes.

Celebrate the little wins and milestones.

The ways in which you recognize anniversaries, birthdays, personal achievements, and positive feedback will define your culture. Building memories over time is equally important to long-term success as larger, company-wide celebrations.

Adopt an always-learning mentality.

Create a platform for long-term individual growth by encouraging learning and development opportunities. Not only will this make your team feel valued and recognized for their individual skill sets, but it will help your business grow an innovative organization.

Don’t be afraid of change.

Welcome new technology and modern collaboration techniques. Embrace these pivots, understand how they can work for your business model, and create a plan for long-term adoption of these new methods.

Pay attention to trends, and be aware of fads.

Clients and consumers want to see that you’re innovative and industry-leading. Always be on the lookout for the next big thing, but be careful not to shift your course at every flashy headline. Be discerning and trust your instincts when evaluating these broader business opportunities.

Have loyalty to clients, employees, and partners.

Your relationships will define your success as a business. Your business can only scale with great people on your side. Have loyalty to these people, as these are the relationships that will define your organization.

Building a Business for the Long Term

20 years of business leadership has brought challenges, successes, and growth. Through these experiences as agency founders, we summed up our key lessons for current and future business leaders to build an organization for long-term growth.

Be nimble, agile, and flexible.

Your answers should not be set in stone and you cannot build a business model around stagnant solutions. Your clients will not recognize your value if your business model is not nimble and able to adjust for their changing needs.

It’s a marathon, not a sprint.

Conduct all business decisions, both large and small, with the long-term vision at the core. If you do not stay true to your core guiding principles, your business will not differentiate.

Build diverse teams.

Embrace different types of people, perspectives and ways of thinking. Internal diversity is what leads to industry-changing ideas and organization-defining successes.

Celebrate the little wins and milestones.

The ways in which you recognize anniversaries, birthdays, personal achievements, and positive feedback will define your culture. Building memories over time is equally important to long-term success as larger, company-wide celebrations.

Adopt an always-learning mentality.

Create a platform for long-term individual growth by encouraging learning and development opportunities. Not only will this make your team feel valued and recognized for their individual skill sets, but it will help your business grow an innovative organization.

Don’t be afraid of change.

Welcome new technology and modern collaboration techniques. Embrace these pivots, understand how they can work for your business model, and create a plan for long-term adoption of these new methods.

Pay attention to trends, and be aware of fads.

Clients and consumers want to see that you’re innovative and industry-leading. Always be on the lookout for the next big thing, but be careful not to shift your course at every flashy headline. Be discerning and trust your instincts when evaluating these broader business opportunities.

Have loyalty to clients, employees, and partners.

Your relationships will define your success as a business. Your business can only scale with great people on your side. Have loyalty to these people, as these are the relationships that will define your organization.

Building a Business for the Long Term

20 years of business leadership has brought challenges, successes, and growth. Through these experiences as agency founders, we summed up our key lessons for current and future business leaders to build an organization for long-term growth.

Be nimble, agile, and flexible.

Your answers should not be set in stone and you cannot build a business model around stagnant solutions. Your clients will not recognize your value if your business model is not nimble and able to adjust for their changing needs.

It’s a marathon, not a sprint.

Conduct all business decisions, both large and small, with the long-term vision at the core. If you do not stay true to your core guiding principles, your business will not differentiate.

Build diverse teams.

Embrace different types of people, perspectives and ways of thinking. Internal diversity is what leads to industry-changing ideas and organization-defining successes.

Celebrate the little wins and milestones.

The ways in which you recognize anniversaries, birthdays, personal achievements, and positive feedback will define your culture. Building memories over time is equally important to long-term success as larger, company-wide celebrations.

Adopt an always-learning mentality.

Create a platform for long-term individual growth by encouraging learning and development opportunities. Not only will this make your team feel valued and recognized for their individual skill sets, but it will help your business grow an innovative organization.

Don’t be afraid of change.

Welcome new technology and modern collaboration techniques. Embrace these pivots, understand how they can work for your business model, and create a plan for long-term adoption of these new methods.

Pay attention to trends, and be aware of fads.

Clients and consumers want to see that you’re innovative and industry-leading. Always be on the lookout for the next big thing, but be careful not to shift your course at every flashy headline. Be discerning and trust your instincts when evaluating these broader business opportunities.

Have loyalty to clients, employees, and partners.

Your relationships will define your success as a business. Your business can only scale with great people on your side. Have loyalty to these people, as these are the relationships that will define your organization.