How Voice Search Will Impact Search Queries in 2021

How Voice Search Will Impact Search Queries in 2021

As the use of innovations like Google Assistant and Amazon’s Alexa grows exponentially, optimizing for voice-based search has become increasingly crucial. The trend isn’t going away anytime soon. According to TechCrunch, voice-enabled smart speakers will exist in over...
Apple and a Post IDFA World

Apple and a Post IDFA World

At WWDC in 2020, Apple announced that in iOS 14 (releasing later this year), Identifier for Advertisers (IDFA) will essentially be reduced in its capabilities of providing user-level & device-level tracking. Within iOS 14, users will be able to “opt-in” to IDFA...