INDUSTRY-LEADING AMAZON & RETAIL GROWTH AGENCY

Providing Brands with an Unfair Advantage

The most advanced Amazon & Retail Media Agency

Thought Leaders & Innovators

We develop challenger growth strategies and long-term expansion strategies.

Comprehensive & Holistic Management

We take care of it all, maximizing brand awareness, sales velocity and profitablilty.

Collaborative & Caring Team

We are a passionate and dedicated team, and go above and beyond for our clients.

Industry Leading Proprietary Technology

We have the most advanced, competitive intelligence tech and AI-powered campaign management.

Focus on Sell-Through

We grow shipped revenue, not just AMS attributed revenue (and report on it.)

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Amplify Media Across Retailers

We amplify media across retailers including Walmart, Target, Ebay, Instacart, BestBuy, Staples, Costco, Walgreens, CVS and more.

OUR UNFAIR TECHNOLOGY

1.

AI powered campaign management.

2.

Custom database and dashboards to continuously store Amazon data.

3.

Vendor central and AMS data integration all in one location.

4.

Product review sentiment tracker.

5.

Amazon share of voice technology and competition monitor.

6.

Amazon rank tracking technology.

Proprietary Amazon Technology

Measure SOV & Competitors By Product Category

Identify Key Competitors & Their Movements in Each Category

Daily Organic Rankings & SOV

Measure The Precise Impact Of Your Organic Optimizations & Use Learnings to Further Enhance Optimizations

Amazon Data All In One Place (AMS + Sell-Through Data)

By Day, Month, Year or Any Range, Without Limits

Hourly SOV, Enabling Precise Feedback & Bid Management

Dominate Search Results With The Lowest Bid Maintain and Guarantee Complete Brand Protection

The Industry's Only Amazon Share-Of-Voice (SOV) Technology - SB & SP Ads + Organice

Integration of AMS Spend and Sell-Through Data For Precise Feedback & Optimization

AMAZON STRATEGY

Amazon is increasingly becoming a brand destination and is today the fastest-growing advertising platform. Consumers are on Amazon to both discover and purchase new brands and products, and mastering each stage of the customer journey is vital. With a holistic and calculated approach to generating on-platform awareness and sales, we develop strategies that encompass all available channels and betas on Amazon, and if needed, all other digital media channels. Our proprietary Amazon Technology provides our clients with a competitive advantage as we optimize ad campaigns to minimize cost while maximizing sales, ROAS and marketshare.

Whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.

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Overall Amazon Strategy

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Brand Awareness & Growth

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Creative Development

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Product Launch Strategy

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Promotional Strategy

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1P and 3P Strategy

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Budgeting & Forecasting

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Beta Access & Testing

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Organic Ranking Optimization

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Media Strategy

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Measurement

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Amazon Attribution

OUR DIGITAL RETAIL ECOSYSTEM

Amazon SEO

Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow

Amazon Advertising

Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates

Marketplace Amplification

Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys

External

TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH

Measurement

AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central

OUR DIGITAL RETAIL ECOSYSTEM

Amazon SEO

Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow

Amazon Advertising

Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates

Marketplace Amplification

Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys

External

TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH

Measurement

AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central

AMAZON SEO

We grow your organic presence and improve your rankings on Amazon through end-to-end development and testing of the A10 algorithm. Our team of experts understands and studies Amazon’s search algorithm for a complete approach to your brand’s SEO, whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.

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Keyword/ASIN research

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Product Listing Optimization

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Content Writing and Development

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Amazon Follow & Posts Development

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Seller Account Set Up

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Brand Registry & Brand Ownership

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A+/Enhanced Content Optimization

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Amazon Storefront Optimization

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Amazon’s Choice Badge Optimization

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Custom Imagery

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Amazon Review Growth

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Competitive Analysis

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Keyword/ASIN Rank Tracking

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New Product Opportunities

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A/B Testing

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Pricing Analysis

Sales Acceleration

We take time to understand your brand, products and competitive landscape and will develop a custom Amazon Ads strategy that will truly scale your Amazon sales and brand awareness. Our proprietary SOV Technology provides a constant view and feedback of your Amazon presence and paired with our AI-powered bid management, enables our clients to minimize costs while maximizing market share, sales and ROAS.

AMS
  • SPA
  • SBA
  • Sponsored Display
  • Video In Search
  • Portfolio Campaigns
  • ASIN Targeting
  • Amazon Promotions
DSP
  • Custom Audiences (ASIN
  • Retargeting, ASIN Statistical Twin Audiences)
  • Competitor ASIN and Purchases
  • Contextual, In Market, and Affinity
  • Prime Video
  • Twitch
  • CRM Remarketing
Proprietary Technology
  • Industry’s Only Amazon SOV Technology
  • Paired With AI-Powered Automation (Greatly Increase Sales & ROAS)
  • Organic Rank Tracking
  • Organic & Paid Competitive
  • Monitoring
  • A/B Split Testing
  • Product Review Sentiment Tracker
  • All-In-One Dashboards (Vendor Central/Seller Central + AMS Together)

International Expansion Into US Market

We help companies that do not have a US presence launch and grow successfully on Amazon.

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Foreign Entity Amazon Account Setup and Guidance

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Marketplace & Category Research

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Amazon Business Plans and ROI Forecasts

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Trademark Registrations through Amazon

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Sales & Inventory Forecasting

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Product Listing Setup, Development & Optimization

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Promotions, Advertising & Growth Strategy + Execution

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Complete & Transparent Reporting

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Off-Amazon Presence & Marketing

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And More!

Our Amazon & ECommerce Blog

Tips for Brands to Succeed on Prime Early Access Sale

Tips for Brands to Succeed on Prime Early Access Sale

We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members.  With inflation at an...

Amazon Prime Day 2022 Results

Amazon Prime Day 2022 Results

Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall.    While many predicted that Prime Day 2022 would pale...

Amazon Trending News: A Second Prime Day in 2022?

Amazon Trending News: A Second Prime Day in 2022?

Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...

Break Through Retail – Key Takeaways

Break Through Retail – Key Takeaways

ICYMI, here are our top takeaways from our second in-person event of the year, Break Through Retail Strategies for eCommerce Brands to Create New Opportunities.  The Next Phase for Amazon Sellers - Megan Conahan, EVP at Direct Agents and Peter Shin, Partnership...

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