PAID MEDIA
Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS
PAID MEDIA
Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS
It’s about connecting with your ideal audience, building brand awareness and consideration, and driving long-term growth for your business.
We believe in impactful media that relies on data and continues to deliver over time. Our teams immerse themselves into each brand’s underlying business goals to craft a strategy that promotes sustainable growth while exceeding marketing KPIs.
Our Approach
Audience Discovery
Understand who the users are, their main audience attributes, and where they are consuming media
Creative Messaging
Provide creative recommendations based on a customized media plan and best practices to ensure each channel drives results
Channel Mix
Build a holistic channel mix to ensure optimal performance and efficient spend to reach your target audience across the different consumer journey touchpoints
Monitoring & Measurement
Continuously monitor, report, analyze, and optimize the performance of our campaigns to meet and exceed KPIs
Our Approach
The Direct Agents Solution
Direct Agents is an omni-channel full service agency with expertise in every marketing channel. This means our clients’ paid media plans are built to achieve their business objectives, no matter the channel.
Paid Search
Effectively capturing hand raisers actively searching for your products and services.
Social
Reach your target audience at the right place and time no matter the platform.
Programmatic & Localization
Serve the right ad to the right audience wherever they’re consuming content.
Connected TV
Better reach your audience in a realm where everybody is watching.
Digital Audio & Podcasts
Amplify the message of your brand to customers that are listening.
DOOH
Reach your audience on or offline, working to actualize the digital displays of your brand’s dreams.
Google Shopping
Efficiently build and promote product campaigns in the most suitable and effective arena.
Direct Partnerships
Unlock a collaborative approach to marketing, scaling and uncovering unique, joint opportunities that boost overall performance.
Sourcing 2P and 3P Data Segments
We leverage our publisher relationships to provide access to unique highly qualified 3P data, enable access to 2P data via our strategic framework, and build LAL models off captured 1P data.
Kanopy AI: Game-Changing Bidding Technology
Blog Feed
Beyond Clicks: Mastering Zero-Click Marketing in the Age of AI Search
AI has catalyzed massive innovation across various industries and has significantly accelerated the next phase of how consumers are interacting with the internet, even upending something as foundational as search behavior. With the rise of Perplexity AI, Google’s own...
Search & Performance Insider Summit: Top 5 Takeaways
MediaPost’s Search and Performance Insider Summit in Charleston was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth, innovation, and diversification in the Search space. Amongst these leaders was...
The First-Party Formula: Top 5 Tools for Leveraging First-Party Data
Though Google is not slated for the dissolution of third-party cookies until the end of 2024, it has not wasted time in launching initiatives and betas that will further support advertisers as they look to leverage first-party data in their core Paid Search...
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