PAID MEDIA

Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS

PAID MEDIA

Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS

It’s about connecting with your ideal audience, building brand awareness and consideration, and driving long-term growth for your business.

We believe in impactful media that relies on data and continues to deliver over time. Our teams immerse themselves into each brand’s underlying business goals to craft a strategy that promotes sustainable growth while exceeding marketing KPIs.

Our Approach

Audience Discovery

Understand who the users are, their main audience attributes, and where they are consuming media

Creative Messaging

Provide creative recommendations based on a customized media plan and best practices to ensure each channel drives results

Channel Mix

Build a holistic channel mix to ensure optimal performance and efficient spend to reach your target audience across the different consumer journey touchpoints

Monitoring & Measurement

Continuously monitor, report, analyze, and optimize the performance of our campaigns to meet and exceed KPIs

Our Approach

The Direct Agents Solution

Direct Agents is an omni-channel full service agency with expertise in every marketing channel. This means our clients’ paid media plans are built to achieve their business objectives, no matter the channel.

Paid Search

Effectively capturing hand raisers actively searching for your products and services.

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Social

Reach your target audience at the right place and time no matter the platform.

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Programmatic & Localization

Serve the right ad to the right audience wherever they’re consuming content.

Connected TV

Better reach your audience in a realm where everybody is watching.

Digital Audio & Podcasts

Amplify the message of your brand to customers that are listening.

DOOH

Reach your audience on or offline, working to actualize the digital displays of your brand’s dreams.

Google Shopping

Efficiently build and promote product campaigns in the most suitable and effective arena.

Direct Partnerships

Unlock a collaborative approach to marketing, scaling and uncovering unique, joint opportunities that boost overall performance.

Sourcing 2P and 3P Data Segments

We leverage our publisher relationships to provide access to unique highly qualified 3P data, enable access to 2P data via our strategic framework, and build LAL models off captured 1P data.

Kanopy AI: Game-Changing Bidding Technology

Blog Feed

Search & Performance Insider Summit: Top 5 Takeaways

Search & Performance Insider Summit: Top 5 Takeaways

MediaPost’s Search and Performance Insider Summit in Charleston was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth, innovation, and diversification in the Search space. Amongst these leaders was...

DOJ Sues Google: What Can We Expect?

DOJ Sues Google: What Can We Expect?

What's the situation? In January, the Department of Justice (DOJ) filed a lawsuit against Google, alleging that they are engaging in anti-competitive behavior and abusing their dominant market position in the online ad industry. Google is often viewed strictly as a...

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