[vc_row css=”.vc_custom_1507199305015{padding-top: 50px !important;}”][vc_column][vc_column_text el_class=”roboto-30-white”]Direct Agents has won the 2018 Hermes Creative Gold Award for the work done by its creative team, Digital Content Lab.[/vc_column_text][vc_empty_space][vc_separator color=”orange” align=”align_left” el_width=”30″][vc_empty_space height=”65px”][vc_column_text]The Hermes Creative Award is an international competition that honors the excellence of creative professions involved in the concept, writing, and design of marketing and communications through various channels. Hermes celebrates the creativity of marketing and communications and innovation through both traditional markets and emerging technologies.[/vc_column_text][vc_empty_space height=”14px”][vc_column_text]Direct Agents received the Gold Award for their innovative creative strategy and execution for a new OTT subscription-video service. For this campaign, the client enlisted the Digital Content Lab to reinvent the online experience by creating custom content in order to drive user acquisition.[/vc_column_text][vc_empty_space height=”14px”][vc_column_text]Direct Agents created tactical creative segmentation by brands, shows, and episodes. Eventually, eight different promotional video advertisements were deployed on channels such as Facebook, Amazon, and display.[/vc_column_text][vc_empty_space height=”14px”][vc_column_text]The central belief driving the campaign was the idea that video ads should tell a story, not simply sell the brand. Direct Agents’ creative approach led to extraordinary results. Within one month of the campaign launch, the CTR increased by 47% and CPC increased by over 60%.[/vc_column_text][vc_empty_space height=”14px”][vc_column_text]Our DCL team helps brands craft their stories in an immersive and compelling way to be able to capture their audiences efficiently and effectively; check out our reel here.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551472244569{padding-top: 65px !important;}”][vc_column][vc_empty_space height=”14px”][vc_empty_space height=”14px”][vc_video link=”https://vimeo.com/254748266″ align=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1551472415764{padding-top: 65px !important;padding-bottom: 196px !important;}”][vc_column][vc_column_text]To learn more, or to see how our team can help, reach out to us at hello@directagents.com.[/vc_column_text][vc_empty_space height=”65px”][/vc_column][/vc_row]