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Direct Agents and Facebook Present: Personalization: Connecting Engagement, Content, & Data

“77% of marketers say real-time personalization is crucial; however, 60% report it’s a challenge to execute. “

Today’s consumers have more power and choice than ever before and are simultaneously being inundated with marketing across every platform. Brands that are effectively leveraging data to deliver a personalized message, in the right place, and at the right time are going to see a meaningful lift – in terms of brand engagement and revenue growth.

 

For this reason, Direct Agents and Facebook hosted an event on the past April 10th to address the approach behind building a comprehensive marketing strategy that will increase engagement and revenue.

Key Takeaways from the presentation

  1. Ideas for approaching personalization at each stage of your marketing funnel
  2. How to leverage data to improve relevance across paid media efforts
  3. Strategic ideas for developing personalized social creative

 

Please reach out to Marketing@Directagents.com for a copy of the presentation or for additional information.