Industry-Leading Paid Search Advertising Agency
Providing Brands with Measureable Success Since 2008
Our Paid Search Services
ENTERPRISE PAID SEARCH MARKETING STRATEGY
AI-Powered Campaign Performance & Personal Management
Google International Growth Agency Program
Google and Microsoft Advertising Premier Agency
Feed Management
Dynamic Omni-Channel Strategy
Holistic Approach & Strategy
Our team of experts proudly dismisses the “one-size-fits-all” approach to Paid Search marketing agency campaign management. We employ machine learning to ensure your campaigns are truly data-driven, but also help you develop a thoughtful strategy tailored to your business. We take a holistic approach to strategy, working with other teams in the agency to drive top results and employing automation with a human touch.
Our Services
- Account Setup & Auditing
- Campaign Management
- Feed Strategy & Optimization
- A/B Testing
- Omni-Channel Strategy
- Monthly or Quarterly Testing Plans
- Competitive Analysis
- Ad Copy Generation
- Creative Best Practice Recommendations
Our Powerful Tech Stack
Proprietary Bidding
Maximize your budget with intelligent bidding that increases efficiency past the limits of native bidders.
Dynamic Performance Max Segmentation
Capitalize on your best performing product mix as seasonality and user behavior changes throughout the year.
Business Intelligence
Customize your performance data with a personalized dashboard to understand the factors that move the needle for your business within paid search and beyond.
Media Mix Modeling
Future-proof move beyond cookies, providing brands with the optimal media mix to achieve holistic brand growth.
Machine Learning Forecasts
Maximize the performance potential of every dollar using machine learning to proactively adjust media strategies.
Proprietary Kanopy AI Technology
Proprietary Kanopy AI Technology
Kanopy AI Advanced Bidding
Our in-house proprietary bidding technology acts as an additional layer, to take the guesswork out of campaign bidding and deliver unprecedented growth and efficiency for your business with average CPA improvements of over 20% across clients.
Our Premier Partnerships
Our Premier Partnerships
Our Paid Search Blog
Search & Performance Insider Summit: Top 5 Takeaways
MediaPost’s Search and Performance Insider Summit in Charleston was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth, innovation, and diversification in the Search space. Amongst these leaders was...
The First-Party Formula: Top 5 Tools for Leveraging First-Party Data
Though Google is not slated for the dissolution of third-party cookies until the end of 2024, it has not wasted time in launching initiatives and betas that will further support advertisers as they look to leverage first-party data in their core Paid Search...
DOJ Sues Google: What Can We Expect?
What's the situation? In January, the Department of Justice (DOJ) filed a lawsuit against Google, alleging that they are engaging in anti-competitive behavior and abusing their dominant market position in the online ad industry. Google is often viewed strictly as a...