by Daniel Owen | Mar 26, 2019 | Creative, eCommerce, Resources
With the release of the Amazon Attribution Beta in 2018, sellers on Amazon that have been approved for the beta now have a way to measure the impact of their digital marketing channels on the sales of their products on Amazon. The beta is still in its early stages but...
by Direct Agents | Sep 19, 2018 | Resources
Amazon Attribution, Amazon’s new beta measurement solution, will provide brands the ability to measure the impact of search, display, and video channels based on how consumers discover, research and buy their products on Amazon. This is the first time Amazon has...
by Direct Agents | Aug 1, 2018 | Resources
Despite the infamous crash during the first hour of Prime Day, Amazon has announced that this year’s Prime Day was its “biggest in history”. Prime members purchased more than 100 million products during this year’s event. With millions of Amazon...
by Direct Agents | Aug 15, 2017 | Resources
Video has become an extremely important strategy in content marketing over the past few years, especially on social media. Facebook has more than 500 million people watching videos daily; Snapchat users are watching 10 billion videos daily; 82% of Twitter users watch...