by Direct Agents | Dec 8, 2020 | Analytics & Tech, Resources
Cyber Monday and Black Friday Set E-Commerce Records The 2020 Holiday season has seen a significant shift in key shopping dates and consumer buying patterns. With Amazon Prime Day on October 13th-14th marking the unofficial start to the holiday shopping season,...
by Direct Agents | Dec 3, 2020 | Analytics & Tech, Google
The Largest Google Analytics Product Update Since 2012 What is GA4? GA4 is a more advanced, event-based reporting property aiming to provide marketers with a holistic view of their users across multiple platforms. The property is setting the stage for tracking within...
by Direct Agents | Nov 16, 2020 | Analytics & Tech, eCommerce
Holiday 2020 will certainly see its share of changes and new behaviors. However, the main focus will be the underlying trends that have been developing over the past few years. To understand consumers’ spending intentions this season and how they compare to the prior...
by Direct Agents | Nov 9, 2020 | Analytics & Tech
For many advertisers, connecting with their target audience is becoming increasingly more complex. No, we are not just talking about the multitudes of devices, platforms, preferences, data sources, and creative types (to name just a few). Today’s consumer wants the...
by Direct Agents | May 5, 2020 | Analytics & Tech, COVID-19 Resources
As the world’s day-to-day routines, economies, and lifestyles are reshuffled, what you once thought you knew about your brand’s user base may likely not hold as true as it did pre-COVID-19: You are not alone. As brands and marketers alike aim to decipher what the new...
by Direct Agents | Apr 29, 2020 | Analytics & Tech, COVID-19 Resources, Google
Since March 2020, when the Coronavirus was declared a pandemic, Google has reacted quickly by rolling out new search results features to mitigate the spread of false information related to COVID-19. In addition to this, the majority of Page 1 visibility is being owned...
