The snow has made its yearly debut just in time for the holidays! With Christmas and New Years around the corner, advertisers need to ensure that their Adwords and Bing campaigns are on point for targeting the online holiday shopper. If you or your clients are running holiday specials, it’s imperative that your PPC campaigns promote them as vividly as possible.
The hustle and bustle of the holidays is upon us. Although it seems to come earlier every year, consumers can’t help but get pumped as new promotions and deals hit shelves and retail websites offer you perfect gifts at low prices for your family and friends.
This month, Google released Callouts, a new ad extension that finally gives advertisers the opportunity to include more text in their ads. Aside from simply enabling advertisers to add more promotions and information to their ads, Callouts will also directly factor into Ad Rank, allowing the possibility of a higher ranking at lower costs.
Increase your digital campaign results.