Paid Search

You are here

Taking Advantage of the YouTube Boycott: To Freeze or Not To Freeze

  • Mar 31, 17
  • Brendan Strauss
  • 0 Comments

What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix, but its implementation does

Read more

 

Drive Incremental Results with iOS Search Ads

  • Oct 24, 16
  • Direct Agents
  • 0 Comments

It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps. Sponsored ads will include all of the same information similar to that of a search result, such as name, rating, and price of the app. These will appear above all search results. To differentiate from an unpaid result, it will include a light blue background along with a small “Ad” badge near the app name. 

Read more

 

New Features to Enhance Your Digital Marketing Campaign on Google AdWords

  • Jul 26, 16
  • Direct Agents
  • 0 Comments

A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords. Businesses should be certain that their search efforts include all available features to increase brand awareness and drive traffic to their sites. 

Read more

 

Intent in the App World

  • Mar 03, 16
  • Brendan Strauss
  • 0 Comments

The rise of the app world has created various services within SEO, the most prevalent being App Store Optimization and Search Engine App Optimization. With an escalation of app dominance on mobile search results stemming from deep indexation and a consistent growth in mobile search traffic, Search Engine App Optimization, in particular, will serve as an extremely impactful opportunity for brands.

Read more

 

Introducing Google’s New Offerings: AdWords Customer Match & Universal App Campaign

  • Oct 02, 15
  • Direct Agents
  • 0 Comments

On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.

What is Customer Match?

Read more

 

More Updates on Google's Mobile- Friendly Algorithm

  • Jun 08, 15
  • Rachel Vesey
  • 0 Comments

Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air. If your website isn’t yet mobile-friendly, don’t despair – here are a few options to choose from when deciding what will best suit your goals and resources.

Read more

 

Pages

Categories

Increase your digital campaign results.

1 + 6 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Copyright © 2017