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Taking Advantage of the YouTube Boycott: To Freeze or Not To Freeze

  • Mar 31, 17
  • Direct Agents
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What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has

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Drive Incremental Results with iOS Search Ads

  • Oct 24, 16
  • Direct Agents
  • 0 Comments

It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps.

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New Features to Enhance Your Digital Marketing Campaign on Google AdWords

  • Jul 26, 16
  • Direct Agents
  • 0 Comments

A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords.

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Intent in the App World

  • Mar 03, 16
  • Direct Agents
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The rise of the app world has created various services within SEO, the most prevalent being App Store Optimization and Search Engine App Optimization.

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Introducing Google’s New Offerings: AdWords Customer Match & Universal App Campaign

  • Oct 02, 15
  • Direct Agents
  • 0 Comments

On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.

What is Customer Match?

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More Updates on Google's Mobile- Friendly Algorithm

  • Jun 08, 15
  • Direct Agents
  • 0 Comments

Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air.

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