What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix but its implementation does
It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps. Sponsored ads will include all of the same information similar to that of a search result, such as name, rating, and price of the app. These will appear above all search results. To differentiate from an unpaid result, it will include a light blue background along with a small “Ad” badge near the app name.
A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords. Businesses should be certain that their search efforts include all available features to increase brand awareness and drive traffic to their sites.
The rise of the app world has created various services within SEO, the most prevalent being App Store Optimization and Search Engine App Optimization. With an escalation of app dominance on mobile search results stemming from deep indexation and a consistent growth in mobile search traffic, Search Engine App Optimization, in particular, will serve as an extremely impactful opportunity for brands.
On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.
What is Customer Match?
Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air. If your website isn’t yet mobile-friendly, don’t despair – here are a few options to choose from when deciding what will best suit your goals and resources.
Increase your digital campaign results.