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Join Us for Our Amazon Breakfast Event: Breaking The Amazon Code!

Nov 15, 2017
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Direct Agents       Category: Paid Search   
  • Nov 15, 17
  • Direct Agents
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You’re Invited! Join Direct Agents on November 30th at 8:30 AM- 11:00 AM at Irvington bar and grill, located in the W Union Square, for an informative breakfast discussion on the e-commerce giant, Amazon. Experts from Direct Agents will be speaking on how brands can utilize tools in paid and earned media to substantially impact their visibility and conversions within Amazon. Enjoy a morning of informative thought leadership, networking with fellow marketers, and a delicious breakfast!

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Join Us For Our Webinar With Google: The Next Generation Of Search

Sep 20, 2017
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Direct Agents       Category: Paid Search   
  • Sep 20, 17
  • Direct Agents
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You're invited! Join Direct Agents resident Paid Search Supervisor and Google’s Agency Development Manager as they discuss exactly what users are searching for and how to identify areas of opportunity beyond the query. 

 

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Taking Advantage of the YouTube Boycott: To Freeze or Not To Freeze

Mar 31, 2017
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Brendan Strauss       Category: Paid Search   
  • Mar 31, 17
  • Brendan Strauss
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What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix, but its implementation does

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Drive Incremental Results with iOS Search Ads

Oct 24, 2016
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Direct Agents       Category: Paid Search   
  • Oct 24, 16
  • Direct Agents
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It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps. Sponsored ads will include all of the same information similar to that of a search result, such as name, rating, and price of the app. These will appear above all search results. To differentiate from an unpaid result, it will include a light blue background along with a small “Ad” badge near the app name. 

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New Features to Enhance Your Digital Marketing Campaign on Google AdWords

Jul 26, 2016
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Direct Agents       Category: Paid Search   
  • Jul 26, 16
  • Direct Agents
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A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords. Businesses should be certain that their search efforts include all available features to increase brand awareness and drive traffic to their sites. 

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Intent in the App World

Mar 03, 2016
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Brendan Strauss       Category: Paid Search   
  • Mar 03, 16
  • Brendan Strauss
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The rise of the app world has created various services within SEO, the most prevalent being App Store Optimization and Search Engine App Optimization. With an escalation of app dominance on mobile search results stemming from deep indexation and a consistent growth in mobile search traffic, Search Engine App Optimization, in particular, will serve as an extremely impactful opportunity for brands.

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Introducing Google’s New Offerings: AdWords Customer Match & Universal App Campaign

Oct 02, 2015
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Direct Agents       Category: Paid Search   
  • Oct 02, 15
  • Direct Agents
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On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.

What is Customer Match?

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More Updates on Google's Mobile- Friendly Algorithm

Jun 08, 2015
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Rachel Vesey       Category: Paid Search   
  • Jun 08, 15
  • Rachel Vesey
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Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air. If your website isn’t yet mobile-friendly, don’t despair – here are a few options to choose from when deciding what will best suit your goals and resources.

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Optimize Your PPC Campaigns with Bulk Uploads!

Dec 17, 2014
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Rachel Vesey       Category: Paid Search   
  • Dec 17, 14
  • Rachel Vesey
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Rachel Vessy from our Search Team discusses the benefits of bulk uploads for search campaigns here.

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Optimize Your PPC Campaigns with Bulk Uploads!

Dec 17, 2014
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Rachel Vesey       Category: Paid Search   
  • Dec 17, 14
  • Rachel Vesey
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The snow has made its yearly debut just in time for the holidays! With Christmas and New Years around the corner, advertisers need to ensure that their Adwords and Bing campaigns are on point 

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How to Prepare Your Holiday SEM Campaigns

Oct 21, 2014
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Direct Agents       Category: Paid Search   
  • Oct 21, 14
  • Direct Agents
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Search Marketing Account Manager Alex Register gives tips on how to secure your website’s competitive advantage.

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Google’s 95 Character Limit In Text Ads Not Enough? Say Hello to Callout Extensions

Oct 09, 2014
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Direct Agents       Category: Paid Search   
  • Oct 09, 14
  • Direct Agents
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New Google Callout Ad Extensions Offer More Text In Search Ads

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