Creative

According to Edelman’s 2018 Trust Barometer Report, 60% of people do not trust social media companies. What does this mean for advertisers? Brands now, more than ever, need to earn trust and value in order to not only acquire but to also retain their most valuable customers.

Be authentic.

California has always been home for me, but this trip to Los Angeles for Adobe MAX 2018 was even more special. During this three day conference, I was surrounded by over 14,000 creative professionals from around the world, and we were all there for the same purpose: to be exposed, inspired and educated by some of the most influential content creators in the world.  

Direct Agents has won the 2018 W3 Award and 2018 MarCom Award for the work done by its creative team, Digital Content Lab. The W3 Awards celebrates excellence in the digital realm by recognizing outstanding Web Marketing, Video, and Social content created by some of the top performing agencies worldwide. The MarCom Awards celebrates excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

The creative advertising landscape is constantly evolving, due to the level of user-generated content, to the pace technology is heading, to the latest trends in social media. Dinesh Boaz, a photographer and Creative Director/Co-Founder of Direct Agents, runs the company’s creative content lab, DCL, and looks at creative from a different perspective. He is working with his team to disrupt the way content is created for brands.

With numerous ad formats and placements readily available for brands on display and social, many advertisers often get lost in the mix and lose huge opportunities to drive higher performance in their campaigns. What should advertisers be aware of and implement into their social strategies to maximize efficiency and scalability with their media budgets?

Start by identifying your brand’s objectives for each campaign.

Simple+ modern+cool + mobile responsive.

We’re proud to announce the official launch of our fully redesigned website—built and coded by our in-house Creative Team, Responsiv3! 

As published in eM+C. By Brian Staples, VP of Creative and Product Development The quality of creative campaigns impacts the way consumers experience your brand's message at all touchpoints. A new campaign needs effective creative to make an impression across various distribution channels and connect with prospects. An established product or service needs refreshed messaging and imagery to continue to generate interest.

By Brian Staples, VP of Creative and Design Services A new campaign needs powerful creative to make an impression across the various distribution channels and connect with potential customers, and an established product or service needs refreshed messaging and imagery to continue to generate interest. We define creative optimization as the use of customized strategy, technology and best practices to deliver outstanding performance for our clients’ campaigns and websites- and gathered together here are the Top 10 Best Practices for Creative Optimization.