INDUSTRY-LEADING AMAZON & RETAIL GROWTH AGENCY
The most advanced Amazon & Retail Media Agency
Thought Leaders & Innovators
We develop challenger growth strategies and long-term expansion strategies.
Comprehensive & Holistic Management
We take care of it all, maximizing brand awareness, sales velocity and profitablilty.
Collaborative & Caring Team
We are a passionate and dedicated team, and go above and beyond for our clients.
Industry Leading Proprietary Technology
We have the most advanced, competitive intelligence tech and AI-powered campaign management.
Focus on Sell-Through
We grow shipped revenue, not just AMS attributed revenue (and report on it.)
Amplify Media Across Retailers
We amplify media across retailers including Walmart, Target, Ebay, Instacart, BestBuy, Staples, Costco, Walgreens, CVS and more.
OUR UNFAIR TECHNOLOGY
1.
AI powered campaign management.
2.
Custom database and dashboards to continuously store Amazon data.
3.
Vendor central and AMS data integration all in one location.
4.
Product review sentiment tracker.
5.
Amazon share of voice technology and competition monitor.
6.
Amazon rank tracking technology.
Proprietary Amazon Technology
AMAZON STRATEGY
Amazon is increasingly becoming a brand destination and is today the fastest-growing advertising platform. Consumers are on Amazon to both discover and purchase new brands and products, and mastering each stage of the customer journey is vital. With a holistic and calculated approach to generating on-platform awareness and sales, we develop strategies that encompass all available channels and betas on Amazon, and if needed, all other digital media channels. Our proprietary Amazon Technology provides our clients with a competitive advantage as we optimize ad campaigns to minimize cost while maximizing sales, ROAS and marketshare.
Whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.
Overall Amazon Strategy
Brand Awareness & Growth
Creative Development
Product Launch Strategy
Promotional Strategy
1P and 3P Strategy
Budgeting & Forecasting
Beta Access & Testing
Organic Ranking Optimization
Media Strategy
Measurement
Amazon Attribution
OUR DIGITAL RETAIL ECOSYSTEM
Amazon SEO
Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow
Amazon Advertising
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates
Marketplace Amplification
Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys
External
TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH
Measurement
AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central
OUR DIGITAL RETAIL ECOSYSTEM
Amazon SEO
Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow
Amazon Advertising
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates
Marketplace Amplification
Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys
External
TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH
Measurement
AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central
AMAZON SEO
We grow your organic presence and improve your rankings on Amazon through end-to-end development and testing of the A10 algorithm. Our team of experts understands and studies Amazon’s search algorithm for a complete approach to your brand’s SEO, whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.
Keyword/ASIN research
Product Listing Optimization
Content Writing and Development
Amazon Follow & Posts Development
Seller Account Set Up
Brand Registry & Brand Ownership
A+/Enhanced Content Optimization
Amazon Storefront Optimization
Amazon’s Choice Badge Optimization
Custom Imagery
Amazon Review Growth
Competitive Analysis
Keyword/ASIN Rank Tracking
New Product Opportunities
A/B Testing
Pricing Analysis
Sales Acceleration
We take time to understand your brand, products and competitive landscape and will develop a custom Amazon Ads strategy that will truly scale your Amazon sales and brand awareness. Our proprietary SOV Technology provides a constant view and feedback of your Amazon presence and paired with our AI-powered bid management, enables our clients to minimize costs while maximizing market share, sales and ROAS.
AMS
- SPA
- SBA
- Sponsored Display
- Video In Search
- Portfolio Campaigns
- ASIN Targeting
- Amazon Promotions
DSP
- Custom Audiences (ASIN
- Retargeting, ASIN Statistical Twin Audiences)
- Competitor ASIN and Purchases
- Contextual, In Market, and Affinity
- Prime Video
- Twitch
- CRM Remarketing
Proprietary Technology
- Industry’s Only Amazon SOV Technology
- Paired With AI-Powered Automation (Greatly Increase Sales & ROAS)
- Organic Rank Tracking
- Organic & Paid Competitive
- Monitoring
- A/B Split Testing
- Product Review Sentiment Tracker
- All-In-One Dashboards (Vendor Central/Seller Central + AMS Together)
International Expansion Into US Market
We help companies that do not have a US presence launch and grow successfully on Amazon.
Foreign Entity Amazon Account Setup and Guidance
Marketplace & Category Research
Amazon Business Plans and ROI Forecasts
Trademark Registrations through Amazon
Sales & Inventory Forecasting
Product Listing Setup, Development & Optimization
Promotions, Advertising & Growth Strategy + Execution
Complete & Transparent Reporting
Off-Amazon Presence & Marketing
And More!
Our Amazon & ECommerce Blog
2022 Amazon Advertising: A New Optimization Approach
Amazon made some serious strides in 2021 in its advertising offerings, many of which rolled out throughout the last few months. A large majority of these changes can be seen directly in the advertising console but may not be overly overt. While tracking and...
Amazon Black Friday/Cyber Monday Recap 2021
Black Friday and Cyber Monday have officially come to a close this year. As many may have predicted, 2021 BF and CM have shown some unique trends due to supply shortages and holiday deals starting sooner this year. When comparing year-over-year trends for our clients...
Last-Minute Black Friday/Cyber Monday Amazon Tips
The days until Black Friday and Cyber Monday are winding down, but there are still last-minute optimizations that you can make to maximize your Amazon performance during this peak sales period. Let’s dive into some quick tips! Ensure You Have a Deal! Use Coupons if...
Amazon Brand Store Tips for Holiday 2021
The most coveted product by consumers across the globe, especially during the holiday season, isn’t a product at all — it’s a service. While most brands have their own D2C site, Amazon provides a level of convenience rarely found elsewhere in eCommerce, making it a...
Amazon Advertising Trending News: Product Detail Page Targeting for Sponsored Brands Video
Amazon recently announced its latest updates to paid advertising: brands can now reach customers with video ads in two new ways: As they browse product detail pages As they filter search results for products similar to yours Product and category targeting is not new...
Direct Agents Listed on Amazon Partner Directory
We are proud to announce that Direct Agents is now listed in Amazon’s Partner Directory! As an agency with partner status from Amazon Advertising, Direct Agents demonstrates an industry-recognized understanding of Amazon advertising. Direct Agents looks forward to...