Join Us For Our Webinar With Google: The Next Generation Of Search

by | Sep 20, 2017 | Paid Search, Webinars | 0 comments

[vc_row css=”.vc_custom_1507199305015{padding-top: 50px !important;}”][vc_column][vc_column_text el_class=”roboto-30-white”]You’re invited! Join Direct Agents resident Paid Search Supervisor and Google’s Agency Development Manager as they discuss exactly what users are searching for and how to identify areas of opportunity beyond the query.[/vc_column_text][vc_empty_space][vc_separator color=”orange” align=”align_left” el_width=”30″][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1507199305015{padding-top: 50px !important;}”][vc_column][vc_column_text]Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser’s search advertising strategies.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551472244569{padding-top: 65px !important;}”][vc_column width=”1/2″][vc_column_text css_animation=”fadeInLeft”]

Details

[/vc_column_text][vc_empty_space height=”14px”][vc_column_text]Date: October 4th

Time: Webinar will begin at 3PM EST[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css_animation=”fadeInLeft”]

Hosts

[/vc_column_text][vc_empty_space height=”14px”][vc_column_text]Brendan Strauss, Direct Agents Paid Search Supervisor

Michelle Hinkes, Google’s Agency Development Manager[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551472244569{padding-top: 65px !important;}”][vc_column width=”1/2″][vc_column_text css_animation=”fadeInLeft”]

Key Takeaways

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  • Identifying areas of inefficiency and opportunity beyond the query
  • Audiences in relation to those queries
  • Current/near-future audience targeting capabilities
  • Helping to limit campaigns that aren’t optimizing
  • Maximizing the impact of search advertising

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