Noho NYC Marketing Talks Takeaways
What is Clubhouse?
Clubhouse is an invite-only audio content app. Users are able to listen into conversations on a variety of topics, from tech and “hustle” to wellness and travel. The app essentially works as a live podcast, or a digital conference without the visual aid. For more information on Clubhouse, check out our blog post by our Senior Marketing Strategy and Associate Director of Multicultural Strategy.
How do I join?
In order to join Clubhouse, first find a friend who already has an account. From there, they send you an invitation to join. After you set up your account, you can choose specific interests, add friends, and begin joining rooms.
Why has Clubhouse seen such rapid growth? The scarcity is a major factor. However, the app can make it difficult to sift through relevant content or tell who’s a credible host / moderator. Discoverability will be a barrier in the future as the app tries to maintain growth when the exclusivity no longer exists.
CBS All Access will rebrand as Paramount Plus starting in March. While we don’t see it as a rival to Netflix or other popular streaming sites, live TV is the differentiating factor that could set it apart from other services. Sports fans who want to watch games in real time might see this as enough of a selling point to make the switch.
Wal Mart is making moves into digital advertising. Because Wal Mart has so much consumer data already, this could be a game changer in the marketing space.
Facebook and Google were in negotiation with Australia after The News Media Bargaining Code said they must pay millions of dollars to Australian publishers in order to display links on their platforms. While Google complied with the code, Facebook went the opposite direction and blacklisted all news links on the site. While we can’t see the future, we do know that Facebook must be prepared for this type of situation to spread.
Sephora is taking steps towards greater diversity and inclusion within their shopping experience. Employees are undergoing training to identify and mitigate racial bias, and the brand is actively working to be more inclusive and diverse in their marketing efforts. While talking about difficult issues in advertising is a common theme of 2021, it’s important for brands to integrate multicultural marketing authentically.