During times of crisis, it is human nature to want to do something to help. And it’s the nature of artists to want to do this visually. Earlier this Month, OUTFRONT Media announced their Uplifting America Outframe Collaboration – an opportunity for creatives to design and develop messages of motivation, positivity and/or unity that will be shared on digital billboards.
Our in-house Creative Studio, Future First Studio, created pro bono designs all centered around the message of staying home. Right now the most important thing is for people to stay home. We wanted a creative way to get that message across. The billboards emphasize that Staying Home Saves Lives. We are stronger together, by staying apart.
The digital billboards go live today, April 16th Nationwide. Markets include CT, Denver, Berkeley, Sacramento, Detroit, Louisville, Atlanta, Miami, New Orleans, Ohio, L.A., Kansas City.
In addition to spreading the message of staying home, we also wanted to create a video of hope and inspiration. The theme of this video is that we are strong together. Check it out here.
If you have any questions or would like to learn more, please contact Marketing@directagents.com