by Direct Agents | Aug 4, 2021 | Marketing Strategy, Polycultural, Trends
Across all industries, there is a stark gap in the demand for inclusive advertising and the volume of diverse ads. Over 70% of consumers expect brands to promote diversity and inclusion, while only 41% feel represented in ads. Simply diversifying casting within...
by Direct Agents | May 6, 2021 | Marketing Strategy
OTT streaming and eCommerce have experienced record growth this past year, and now retailers and OTT services are looking for ways to monetize through their ad products. Historically, Amazon has owned much of both retail and streaming media market share with their DSP...
