by Direct Agents | Oct 15, 2019 | Analytics & Tech, News
As GDPR enforcement continues to ramp up and CCPA regulations are set to go into effect on January 1st, 2020, the marketing data ecosystem as we know it is rapidly evolving. With data collection and markets becoming more strictly regulated, a brand’s 1st-party...
by Direct Agents | Nov 14, 2018 | Analytics & Tech, News
Amazon, one of the largest global online retailers in the world, has reported a dramatic increase in ad business revenue of 123 percent in their third-quarter. This substantial growth in revenue, which is primarily made up of ad sales, stems from Amazon’s strategic...
by Direct Agents | Jul 7, 2017 | Analytics & Tech
With the rise of the information age, customers have gained an incredible amount of influence over companies. They expect consistent, high-quality experiences both digitally and physically, and companies must move quickly to gain their already-limited attention....
