Case Study: Demand & Marketing Strategy
Luxury Intimates Brand
Martech & Tracking Revamp
We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.
Martech & Tracking Revamp
We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.
Audience Segmentation & Activation
We transformed their audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.
Audience Segmentation & Activation
We transformed Wacoal’s audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.
Full-Funnel Strategy & Collaboration
Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.
Full-Funnel Strategy & Collaboration
Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.
%
Paid Revenue Increase
Increase in revenue generated by all paid media campaigns Q2 YoY
%
Social Revenue Increase
Increase in revenue generated by social media campaigns YoY, at 361% return
%
ROAS
ROAS (450% TY vs. 400% LY), due to the synchronous strategy between all paid media collaboration with the demand team