Case Study: Demand & Marketing Strategy

 

Luxury Intimates Brand

Martech & Tracking Revamp

We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.

Martech & Tracking Revamp

We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.

 

 

 

Audience Segmentation & Activation

We transformed their audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.

Audience Segmentation & Activation

We transformed Wacoal’s audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.

Full-Funnel Strategy & Collaboration

Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.

Full-Funnel Strategy & Collaboration

Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.

41%

Increase in revenue generated by all paid media campaigns Q2 YoY

236%

Increase in revenue generated by social media campaigns YoY, at 361% return

450%

ROAS (450% TY vs 400% LY), due to the synchronous strategy between all paid media collaboration with the demand team