Luxury Intimates Brand

We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.

We transformed their audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.

We transformed Wacoal’s audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.

Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.