Direct Agents Search: Our Methodology Behind Paid Search, SEO and Analytics

  • Jan 12, 18
  • Daniel Owen
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Watch the Heads of our Search Teams (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.

 

 

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Direct Agents & Google Present Multi-Screen Video Advertising & VR

  • Apr 05, 17
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On March 16, 2017, Direct Agents & Google partnered to present on multi-screen video advertising & virtual reality for top brands in NYC.

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Direct Agent’s LA DIGITAL Event With BrightRoll DSP From Yahoo

  • Apr 05, 17
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On March 22nd, Direct Agents threw an event at Yahoo Playa Vista on how to leverage new methodologies, interact with live demos on-site, and network with the leaders in marketing, technology and creative!

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Our NYC Story - Strategy, Media, Analytics & Creative

  • Dec 29, 16
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We began our journey in digital marketing 13 years ago in NYC, and we've recently opened an office in Los Angeles.

Our client-driven methodology has not changed since day 1 and we're focused on providing data-driven media, analytics, strategy and creative for our notable clients to drive customer acquisition.

Keep in touch with us and stay up to date on our latest events.

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Employee Story: From Intern to Marketing Manager

  • Dec 29, 16
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I'm Regina Hong and I'm the Marketing Manager here at Direct Agents. Studying in New York City allowed me to have a tremendous amount of different opportunities, but my final internship was here at Direct Agents as a Marketing and Social Media intern. I was able to try so many different things from speaking engagements to events to pitching to reporters.

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Employee Story: From Intern to Paid Search Supervisor

  • Dec 29, 16
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My name is Brendan Strauss. I was an intern here for quite a while, and I was given an opportunity to really apply myself not at the intern level, but beyond that. My initial interview, I was asked what I know about the search side of advertising and SEO, and I was able to say one thing, I knew what SEO stood for. Really, it was a steep learning curve, but everything I've learned has been here. Once I really got SEO down pat, I was given the opportunity to learn the other side, which is paid search.

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SEO Case Study: How to beat out OTAs in Search Results

  • Dec 29, 16
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Like most SEO campaigns, our story begins with a large client problem. A major North American transportation company's website was negatively impacted by Google's Penguin update, resulting in a loss of the majority of their non branded organic rankings. Organic traffic and revenue plummeted year over year as a result. Direct Agents, with the help of the Bright Edge platform, began this company's SEO engagement in 2015 to help regain this loss in traffic, rankings, and revenue.

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Direct Agents' West Coast Home

  • Dec 29, 16
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It's been six months since our Los Angeles office has opened and we've held numerous events, created relationship with essential partners & have been working with Silicon Beach's top players. This short video showcases our presence in California so far with footage from events, our office and the surroundings near the Direct Agents' office.

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LA Launch Event Recap 2016

  • Dec 29, 16
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Our launch event was held at E.P. & L.P. Rooftop Bar in West Hollywood, California.

We invited current and prospective clients to celebrate the successful launch of our west coast office. Read more about our current Los Angeles updates in this blog post

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The Understanding of Attribution Modeling in Google Analytics

  • Dec 29, 16
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Attribution allows marketers to identify a set of user actions, such as consumer touchpoints, that contribute to the result of a conversion or purchase, and then assigns a value to each. As consumers touch on various points in their conversion journey, attribution modeling has become a heated topic in digital marketing today. Our Senior Strategist - Team Lead, Joseph Sauro, explains the various strategies that marketers should understand and implement in their Google Analytics campaign to maximize the outcomes of their digital plan.

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Leverage YouTube Advertising for Your Direct Response Campaign

  • Dec 29, 16
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At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.

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Maximize Your Facebook Campaign

  • Dec 29, 16
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If you’re anything like me, you spend time scrolling through your Facebook, Instagram and Twitter on a daily basis. Not only do we use our social media channels to interact with people we went to high school with but we follow our favorite brands, sport teams, share our favorite activities and even list the places that we go.

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