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Funimation Hero

Funimation

CASE STUDY
Goal

An anime OTT platform enlisted Direct Agents omni-channel service with the goal to acquire trial sign-ups at a lower CPA with a set budget across Paid Social, Paid Search, & Programmatic

Channels

PAID SOCIAL

PAID SEARCH

PROGRAMMATIC

Process

Overbuild accounts to allow for ease in scale, ramp up, & optimizations/refinements.

Paid Search templated a massive build, targeting every show they have available (400+).

Social built out 18 audience buckets, with multiple ad copy tests conducted in each ad set (static, carousel, video).

Results
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2
3
4
1
2
3
4

Month 1

Budget Exhausted

Month 2

+15% Increase in Budget

Month 3

+15% Increase in Budget

Overall

Significant increase in holistic free trial to paid subscription rate

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