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Belkin

CASE STUDY
Goal

Help concept a new media strategy to capture increased demand and market essential products consumers needed most to increase productivity at home

How We Did It

PART I:

Concepted new imagery that focused on the product as the hero

PART II:

Created a custom strategy by retailer and optimized to each marketplace’s value proposition, demographics, and product demand
fluxuations.

PART III:

Restructured AMS at the beginning of the year by product subcategory

PART IV:

Leveraged Branded Search and Social Media across D2C to grow market share and introduce new hero products

PART V:

Shifted paid investments in real time and optimized campaigns to drive the highest return on investment

Results
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12 Months of YoY Growth

on Amazon

+36% YoY Revenue

Across D2C Storefront

+30% Engagement Rates

from Future First Studio creative

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