Case Study


Plastpro, a wholesale door manufacturer, wanted to increase their organic search traffic and keyword rankings and establish themselves as knowledgeable thought leaders in the door replacement and home improvement space.

Our Strategy

DA determined the best way to drive non-brand traffic to the site and increase brand awareness was through developing a blog focusing on door installation support and buying guides and home improvement ideas and inspiration.

Responsible for all blog content, DA developed a content strategy that included developing long-form content of at least 1,500 words, completing in-depth keyword research targeting an ideal keyword density, and broad and narrow term targeting for audience development.

Publish content weekly and align with Google’s evolving SERP algorithm changes, ensuring posts are “informative and unique,” and result in conversions.


Plastpro’s increase in site traffic is highly correlated with Direct Agent’s content creation efforts. The Plastpro blog launched in July 2021. Within one year:


Increase in YoY blog traffic


Overall increase in keyword visibility to the Plastpro site


Increase in keyword rankings in the top 3 positions derived from blog posts


Blog pages drove nearly half of all organic search traffic in September 2022


Increase in blog sessions in 2022


Sessions to the Plastpro blog since launch

“I love the team and appreciate their perseverance. It feels like they are in the trenches with me which is really important.”

– Client Testimonial