Personal Injury Law Case Study

The Challenge

Direct Agents’ personal injury law client had never connected paid media efforts with the sales process but needed to reach a cost per signed deal goal with limited budgets

Our Strategy

To achieve holistic brand efficiency a systematic 3-step approach to Integrated Search was activated that included:

Connected Google Ads with CallTrackingMetrics and HubSpot to track keyword-level performance through the sales process

Utilized HubSpot to develop a combination of qualifiable and disqualifiable attributes to better understand which keywords drove better quality leads

Landing Page Testing

Diversified landing pages with the Conversion Rate Optimization tool Unbounce to feature their focus areas with a streamlined lead-form process

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Results

Increased signed clients while improving the cost per signed client throughout the engagement

Landing page testing improved conversion rates on the keywords that drove the best leads