PAID MEDIA
Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS
PAID MEDIA
Running A World-Class Paid Media Strategy Requires Looking Beyond Campaign KPIS
It’s about connecting with your ideal audience, building brand awareness and consideration, and driving long-term growth for your business.
We believe in impactful media that relies on data and continues to deliver over time. Our teams immerse themselves into each brand’s underlying business goals to craft a strategy that promotes sustainable growth while exceeding marketing KPIs.
Our Approach
Audience Discovery
Understand who the users are, their main audience attributes, and where they are consuming media
Creative Messaging
Provide creative recommendations based on a customized media plan and best practices to ensure each channel drives results
Channel Mix
Build a holistic channel mix to ensure optimal performance and efficient spend to reach your target audience across the different consumer journey touchpoints
Monitoring & Measurement
Continuously monitor, report, analyze, and optimize the performance of our campaigns to meet and exceed KPIs
Our Approach
The Direct Agents Solution
Direct Agents is an omni-channel full service agency with expertise in every marketing channel. This means our clients’ paid media plans are built to achieve their business objectives, no matter the channel.
Paid Search
Effectively capturing hand raisers actively searching for your products and services.
Paid Social
Reach your target audience at the right place and time no matter the platform.
Programmatic & Localization
Serve the right ad to the right audience wherever they’re consuming content.
Connected TV
Better reach your audience in a realm where everybody is watching.
Digital Audio & Podcasts
Amplify the message of your brand to customers that are listening.
DOOH
Reach your audience on or offline, working to actualize the digital displays of your brand’s dreams.
Google Shopping
Efficiently build and promote product campaigns in the most suitable and effective arena.
Direct Partnerships
Unlock a collaborative approach to marketing, scaling and uncovering unique, joint opportunities that boost overall performance.
Sourcing 2P & 3P Data Segments
We leverage our publisher relationships to provide access to unique highly qualified 3P data, enable access to 2P data via our strategic framework, and build LAL models off captured 1P data.
Blog Feed
Rebuilding Marketing Credibility: How Marketers Can Shift From Vanity to Performance Metrics
For years, marketers have leaned on numbers that look good in a report but don’t always prove business impact. Clicks, impressions, likes, and engagement rates are easy to track and easy to celebrate, but when the question becomes “how is this driving growth?”...
From Feeds to Screens: The Next Phase of Creator Media
The convergence of social and CTV is no longer theoretical; it’s here. Creators are moving beyond the scroll and onto the biggest screens in the home, bringing with them built-in audiences, loyal fanbases, and new opportunities for brands to engage. This shift marks a...
Built to Fit: How Platform-Specific Creative Drives Growth
As marketing leaders lock in their priorities for the remainder of 2025, one principle is emerging across the board: platform-specific creative is not a luxury. It is essential for performance. The acceleration of channel fragmentation and audience expectations has...
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