Paid Media

Paid Media

Paid Media

Combining human insight with AI-powered optimization to deliver sustainable growth across all paid channels.

Combining human insight with AI-powered optimization to deliver sustainable growth across all paid channels.

AI – POWERED BY DIRECT AGENTS

AI – POWERED BY DIRECT AGENTS

KANOPY AI

Our Proprietary ai Suite

01

PLAN

Forecasts & Projections

Spend-to-outcome scenarios tied to pipeline and revenue.

02

Plan

Media Mix Modeling

Continuous optimization of investment allocation across channels

03

ACTIVATE

Bidding Optimization

Real-time bid shading against expected value.

04

ACTIVATE

Testing Frameworks

Always-on experiments with power calcs and auto-promotion.

Our Proprietary ai Suite

05

CREATE

MOTIF Creative

A single human-designed asset scaled to infinite variations

06

CREATE

Ad Copy Generation

Headline & description permutations tuned to winning angles.

07

MEASURE

Measurement & Reporting

Fluid data views and deep insights for powerful decision making

08

MEASURE

Incrementality Testing

Geo & holdout tests prove real lift beyond platform numbers.

01

PLAN

Forecasts & Projections

Spend-to-outcome scenarios tied to pipeline and revenue.

02

Plan

Media Mix Modeling

Continuous optimization of investment allocation across channels

03

ACTIVATE

Bidding Optimization

Real-time bid shading against expected value.

04

ACTIVATE

Testing Frameworks

Always-on experiments with power calcs and auto-promotion.

Our Proprietary ai Suite

05

CREATE

MOTIF Creative

A single human-designed asset scaled to infinite variations

06

CREATE

Ad Copy Generation

Headline & description permutations tuned to winning angles.

07

MEASURE

Measurement & Reporting

Fluid data views and deep insights for powerful decision making

08

MEASURE

Incrementality Testing

Geo & holdout tests prove real lift beyond platform numbers.

PLAN

ACTIVATE

CREATE

MEASURE

01

PLAN

Forecasts & Projections

Spend-to-outcome scenarios tied to pipeline and revenue.

02

Plan

Media Mix Modeling

Continuous optimization of investment allocation across channels

Our Paid Media Advantage

Your customers don't follow linear paths to purchase. They discover your brand across multiple touchpoints, research on different platforms, and convert when the timing is right. That's why we take a full-funnel, data-driven approach to paid media, connecting every touchpoint to business outcomes

01

Audience Discovery & Targeting

Identify who your buyers are, where they spend their time, and what moves them to act

Built around your core customer segments, not generic personas

01

Audience Discovery & Targeting

Identify who your buyers are, where they spend their time, and what moves them to act

Built around your core customer segments, not generic personas

02

Creative & Messaging Strategy

Channel-specific creative recommendations grounded in performance data and best practices

Every ad is engineered to resonate and convert

02

Creative & Messaging Strategy

Channel-specific creative recommendations grounded in performance data and best practices

Every ad is engineered to resonate and convert

03

Channel Mix & Planning

A holistic, omni-channel media plan built to reach your audience across every stage of the funnel

Efficient spend allocation across paid search, social, programmatic, CTV, audio, and more

03

Channel Mix & Planning

A holistic, omni-channel media plan built to reach your audience across every stage of the funnel

Efficient spend allocation across paid search, social, programmatic, CTV, audio, and more

04

Monitoring & Measurement

Continuous campaign tracking, reporting, and optimization against your KPIs

No set-it-and-forget-it we actively manage performance every step of the way

04

Monitoring & Measurement

Continuous campaign tracking, reporting, and optimization against your KPIs

No set-it-and-forget-it we actively manage performance every step of the way

05

Data Strategy & Audience Segmentation

Leverage 1P, 2P, and 3P data to build high-quality audience models and lookalikes

Publisher relationships that unlock exclusive data access your competitors don't have

05

Data Strategy & Audience Segmentation

Leverage 1P, 2P, and 3P data to build high-quality audience models and lookalikes

Publisher relationships that unlock exclusive data access your competitors don't have

06

Full-Funnel Integration

Connect awareness, consideration, and conversion into one cohesive growth engine

Every channel works together, not in isolation

06

Full-Funnel Integration

Connect awareness, consideration, and conversion into one cohesive growth engine

Every channel works together, not in isolation

Built for Brands

Built for Brands

Built for Brands

That Demand More From Their Media Investment

Omni-channel expertise across every major paid media platform

Data-driven strategies that go beyond campaign KPIs to drive sustainable business growth

A track record of exceeding performance benchmarks for brands across industries

Our Paid Media Services

[01]

Paid Search

Effectively capturing hand raisers actively searching for your products and services.

[02]

Paid Social

Reach your target audience at the right place and time no matter the platform.

[03]

Programmatic

Serve the right ad to the right audience wherever they’re consuming content.

[04]

Connected TV

Better reach your audience in a realm where everybody is watching.

[05]

Digital Audio & Podcasts

Amplify the message of your brand to customers that are listening.

[06]

DOOH

Programmatic buying and attribution turn DOOH into a true acquisition channel.

Demand More From Your Paid Media Strategy

Demand More From Your Paid Media Strategy

Demand More From Your Paid Media Strategy