Paid Media

Paid Media

Paid Media

Combining human insight with AI-powered optimization to deliver sustainable growth across all paid channels.

Combining human insight with AI-powered optimization to deliver sustainable growth across all paid channels.

AI – POWERED BY DIRECT AGENTS

AI – POWERED BY DIRECT AGENTS

KANOPY AI

Our Proprietary ai Suite

01

PLAN

Forecasts & Projections

Spend-to-outcome scenarios tied to pipeline and revenue.

02

Plan

Media Mix Modeling

Continuous optimization of investment allocation across channels

03

ACTIVATE

Bidding Optimization

Real-time bid shading against expected value.

04

ACTIVATE

Testing Frameworks

Always-on experiments with power calcs and auto-promotion.

Our Proprietary ai Suite

05

CREATE

MOTIF Creative

A single human-designed asset scaled to infinite variations

06

CREATE

Ad Copy Generation

Headline & description permutations tuned to winning angles.

07

MEASURE

Measurement & Reporting

Fluid data views and deep insights for powerful decision making

08

MEASURE

Incrementality Testing

Geo & holdout tests prove real lift beyond platform numbers.

01

PLAN

Forecasts & Projections

Spend-to-outcome scenarios tied to pipeline and revenue.

02

Plan

Media Mix Modeling

Continuous optimization of investment allocation across channels

03

ACTIVATE

Bidding Optimization

Real-time bid shading against expected value.

04

ACTIVATE

Testing Frameworks

Always-on experiments with power calcs and auto-promotion.

Our Proprietary ai Suite

05

CREATE

MOTIF Creative

A single human-designed asset scaled to infinite variations

06

CREATE

Ad Copy Generation

Headline & description permutations tuned to winning angles.

07

MEASURE

Measurement & Reporting

Fluid data views and deep insights for powerful decision making

08

MEASURE

Incrementality Testing

Geo & holdout tests prove real lift beyond platform numbers.

PLAN

ACTIVATE

CREATE

MEASURE

01

PLAN

Forecasts & Projections

Spend-to-outcome scenarios tied to pipeline and revenue.

02

Plan

Media Mix Modeling

Continuous optimization of investment allocation across channels

Our Paid Media Advantage

Your customers don't follow linear paths to purchase. They discover your brand across multiple touchpoints, research on different platforms, and convert when the timing is right. That's why we take a full-funnel, data-driven approach to paid media, connecting every touchpoint to business outcomes

Built for Brands

Built for Brands

Built for Brands

That Demand More From Their Media Investment

Omni-channel expertise across every major paid media platform

Data-driven strategies that go beyond campaign KPIs to drive sustainable business growth

A track record of exceeding performance benchmarks for brands across industries

Our Paid Media Services

[01]

Paid Search

Effectively capturing hand raisers actively searching for your products and services.

[02]

Paid Social

Reach your target audience at the right place and time no matter the platform.

[03]

Programmatic

Serve the right ad to the right audience wherever they’re consuming content.

[04]

Connected TV

Better reach your audience in a realm where everybody is watching.

[05]

Digital Audio & Podcasts

Amplify the message of your brand to customers that are listening.

[06]

DOOH

Programmatic buying and attribution turn DOOH into a true acquisition channel.

Demand More From Your Paid Media Strategy

Demand More From Your Paid Media Strategy

Demand More From Your Paid Media Strategy