The last 10 years were a golden age for growing digitally-native businesses, but the next class of breakout and established brands looking to scale further will need to deploy modern growth strategies that are distinct from those of the previous decade.
Today, winning companies must update marketing capabilities to reflect the present challenge of delivering on brand promise and differentiators across the entire flywheel to meet customer expectations. Key Direct Agents leaders highlight “the new normal” marketing model, including brand strategy & positioning, the end of single-channel marketing, 1st party data collection strategies and technologies, media mix modeling and forecast modeling.
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