Case Study: Demand & Marketing Strategy

Luxury Intimates Brand

A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.

Reworked brand’s tracking system

Reworked their martech and tracking ecosystem and employed a ground-up approach to systems implementation

Reworked brand’s tracking system

Reworked their martech and tracking ecosystem and employed a ground-up approach to systems implementation

Robust Paid Search Campaigns

Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns

Robust Paid Search Campaigns

Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns

Customer Data Platform

Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP)

Customer Data Platform

Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP)

41%

Increase in revenue generated by all paid media campaigns Q2 YoY

236%

Increase in revenue generated by social media campaigns YoY, at 361% return

450%

ROAS (450% TY vs 400% LY), due to the synchronous strategy between all paid media collaboration with the demand team