Integrated Search Case Study
In today’s world of increasing competition, rising media costs, and economic uncertainty, marketers must take new approaches to increase efficiency in capturing and converting users into customers. This especially rings true for highly-specific and niche targets that are more competitive and often more expensive to reach.
To help solve this need, Direct Agents has developed an integrated approach to Search that leverages the power of both paid media and organic optimizations to deliver increased brand discoverability and CVRs all while reducing CPCs.
To achieve holistic brand efficiency a systematic 3-step approach to Integrated Search was activated that included:
Using forecast projections to identify areas of opportunity with high volume and high cost (CPC) keywords
Developing custom-tailored landing page strategies with a focus on optimizing on-page content to align with previously identified keyword opportunities
Developing new paid ads to incorporate the enabled keyword and landing page strategies
Brands with Integrated Search enabled experienced significant gains in all primary areas of focus
Decrease in CPCs
Increase in Conversion Rate
Increase in Conversion Volume
Increase in Keyword Quality Scores
Decrease in CPA