Holiday Planning Playbook: Mastering Q4 with Direct Agents

Learn to navigate this year’s shifting consumer behavior patterns and develop savvy, unconventional strategies to rise above the competition in the dynamic eCommerce marketplace. As holiday CPMs skyrocket, we’ll also help you uncover cost-effective, innovative ways to connect with customers during the holiday rush and set the stage for your success.

Designed for brands, eCommerce marketers, and business leaders alike, this webinar will equip you with the tools and knowledge to prepare for and conquer Q4’s marketing challenges.

Learn to navigate this year’s shifting consumer behavior patterns and develop savvy, unconventional strategies to rise above the competition in the dynamic eCommerce marketplace. As holiday CPMs skyrocket, we’ll also help you uncover cost-effective, innovative ways to connect with customers during the holiday rush and set the stage for your success.

Designed for brands, eCommerce marketers, and business leaders alike, this webinar will equip you with the tools and knowledge to prepare for and conquer Q4’s marketing challenges.

What We’ll Cover

Navigating shifting consumer behaviors and implementing best practices for Q4 success

Out-of-the-box strategies to distinguish your brand amidst the competitive Amazon marketplace

Determining cost-effective, authentic methods to reach new customers and enhance user experiences

Navigating shifting consumer behaviors and implementing best practices for Q4 success

Out-of-the-box strategies to distinguish your brand amidst the competitive Amazon marketplace

Determining cost-effective, authentic methods to reach new customers and enhance user experiences

Agenda

The New Ways Consumers Are Shopping For Holiday In 2023

Megan Conahan, Corey Levine, Monnica Farag

1:30pm – 1:55pm EST

Outside macroeconomic forces will be in play during Q4, meaning that marketers need to pivot their “Holiday Playbook” in order to be successful this season. Learn how consumer behavior will change this year and some best practices to implement this Q4.

The New Ways Consumers Are Shopping For Holiday In 2023

Megan Conahan, Corey Levine, Monnica Farag

1:30pm – 1:55pm EST

Outside macroeconomic forces will be in play during Q4, meaning that marketers need to pivot their “Holiday Playbook” in order to be successful this season. Learn how consumer behavior will change this year and some best practices to implement this Q4.

Thinking Outside The Box With Amazon

Megan Conahan, Bridget Menne, Allison Eng

1:55pm – 2:10pm EST

Amazon has gotten increasingly competitive over the past few years and while implementing best practices for the holiday season is important, it’s not enough. Learn some outside of the box strategies that will help you stand out this Q4.

Thinking Outside The Box With Amazon

Megan Conahan, Bridget Menne, Allison Eng

1:55pm – 2:10pm EST

Amazon has gotten increasingly competitive over the past few years and while implementing best practices for the holiday season is important, it’s not enough. Learn some outside of the box strategies that will help you stand out this Q4.

New Testing Opportunities For Holiday Growth

Cari Bacon, Katherine Grabowsky

2:10pm – 2:25pm EST

As holiday CPMs soar, brands need to uncover new areas of opportunity for efficiency and growth. Dive into opportunities with influencer marketing and on-site experience optimization to drive better performance in Q4.

New Testing Opportunities For Holiday Growth

Cari Bacon, Katherine Grabowsky

2:10pm – 2:25pm EST

As holiday CPMs soar, brands need to uncover new areas of opportunity for efficiency and growth. Dive into opportunities with influencer marketing and on-site experience optimization to drive better performance in Q4.

Q&A

All Panelists

2:25pm – 2:35pm EST

An opportunity to ask our expert panel additional questions about marketing strategy for the upcoming holiday season.

Q&A

All Panelists

2:25pm – 2:35pm EST

As holiday CPMs soar, brands need to uncover new areas of opportunity for efficiency and growth. Discover cost effective and authentic ways to reach new customers and create better user experiences.

Featured Speakers