Case Study: Driving Trial Sign-Ups
![seo_funimation](https://www.directagents.com/wp-content/uploads/2022/08/seo_funimation.png)
Leveraging Synergies Across Business Units
Utilizing AI to Identify Strategic Opportunities
Direct Agents devised a data-driven strategy utilizing DMP data and AI-powered analytics to identify strategic opportunities for cross-business promotions. Through a comprehensive analysis of historical data, we created a robust targeting framework encompassing over 400 streaming shows. By cross-referencing behavioral patterns across all business units, we built a product matrix that enabled effective cross-promotion.
![840_560](https://www.directagents.com/wp-content/uploads/2024/04/840_560.jpg)
![gkpb-funimation-crunchyroll](https://www.directagents.com/wp-content/uploads/2024/04/gkpb-funimation-crunchyroll.jpg)
Sustained Growth from Trial Sign-Ups
As a result of our strategy implementation, Funimation experienced a remarkable 60% reduction in overall Cost Per Acquisition. Within six months of launching the campaign, growth consistently averaged 20% month-over-month across all business units. In addition, our campaign achieved an outstanding 60% conversion rate from free trial sign-ups to paid subscribers for Funimation’s SVOD (Subscription Video-On-Demand) service, solidifying the success of our efforts.
%
Reduction
60% reduction in overall CPA
%
Average Growth
month-over-month average growth across all business units
%
Conversation Rate
conversion rate from free trial sign-ups to paid subscribers
![image-asset](https://www.directagents.com/wp-content/uploads/2024/04/image-asset.jpg)
![maxresdefault-4](https://www.directagents.com/wp-content/uploads/2024/04/maxresdefault-4.jpg)
![](https://www.directagents.com/wp-content/uploads/2023/07/25-Best-Anime-on-Funimation-In-2022-1.jpg)
![ezgif-1](https://www.directagents.com/wp-content/uploads/2024/04/ezgif-1.jpg)