From Theory to Practice: Integrating AI into Everyday Marketing Workflow Webinar

Building A Successful Prime Day Strategy: Future Proofing with Retail Media

Join us as we take artificial intelligence (AI) from the realm of the theoretical and bring it down to earth, applying it to the everyday challenges and opportunities for marketing.

Discover how AI, specifically models like ChatGPT, are revolutionizing marketing – from enhancing customer support to creating dynamic content and streamlining research. We’ll address the complexities of AI marketing, ensuring content originality, accuracy, and ethical considerations. Finally, we’ll envision AI’s future role in shaping the marketing landscape, from detailed user personas to comprehensive sentient AI solutions.

Designed for marketers, tech enthusiasts, and business leaders alike, this webinar offers a practical, engaging, and insightful look into the future of marketing.

Join us as we take artificial intelligence (AI) from the realm of the theoretical and bring it down to earth, applying it to the everyday challenges and opportunities for marketing.

Discover how AI, specifically models like ChatGPT, are revolutionizing marketing – from enhancing customer support to creating dynamic content and streamlining research. We’ll address the complexities of AI marketing, ensuring content originality, accuracy, and ethical considerations. Finally, we’ll envision AI’s future role in shaping the marketing landscape, from detailed user personas to comprehensive sentient AI solutions.

Designed for marketers, tech enthusiasts, and business leaders alike, this webinar offers a practical, engaging, and insightful look into the future of marketing.

What We’ll Cover

Discover the practical applications of AI in marketing and how Direct Agents is leading the charge in process streamlining.

Hear firsthand from Google representatives about the latest in AI developments, best practices for marketers, and how to leverage AI for Paid Media.

Learn about the transformational impact of Generative AI on creative production and efficiency.

Discover the practical applications of AI in marketing and how Direct Agents is leading the charge in process streamlining.

Hear firsthand from Google representatives about the latest in AI developments, best practices for marketers, and how to leverage AI for Paid Media.

Learn about the transformational impact of Generative AI on creative production and efficiency.

Agenda

Transforming Workflows: A Look into AI Integration

Megan Conahan, Jackson Richards, Jon Viano

1:30pm – 1:50pm EST

Get an in-depth look at how AI is revolutionizing everyday marketing workflows, from practical applications in market research to retail readiness. We’ll explore the realities of AI integration in modern marketing, setting the stage for the future.

Transforming Workflows: A Look into AI Integration

Megan Conahan, Jackson Richards, Jon Viano

1:30pm – 1:50pm EST

Get an in-depth look at how AI is revolutionizing everyday marketing workflows, from practical applications in market research to retail readiness. We’ll explore the realities of AI integration in modern marketing, setting the stage for the future.

Shaping Tomorrow: Google & AI in Marketing

Alex Ioch, Amanda Feld, Megan Conahan, Corey Levine

1:50pm – 2:15pm EST

Joined by thought leaders from Google, we’ll unpack Google’s Performance Max, emerging technologies, and the necessary mindset shift for marketers to thrive as consumer behavior develops.

Shaping Tomorrow: Google & AI in Marketing

Alex Ioch, Amanda Feld, Megan Conahan, Corey Levine

1:50pm – 2:15pm EST

Joined by thought leaders from Google, we’ll unpack Google’s Performance Max, emerging technologies, and the necessary mindset shift for marketers to thrive as consumer behavior develops.

Beyond the Algorithm: How AI is Reshaping the Creative Process

Jackson Richards, Valentina Elegante, Katherine Grabowsky

2:15pm – 2:30pm EST

Explore how creative AI tools not only enhance efficiency and optimize campaigns, but also elevate the scope for human creativity. Experience real-life examples and understand the game-changing impact of AI integration in creative marketing.

Beyond the Algorithm: How AI is Reshaping the Creative Process

Jackson Richards, Valentina Elegante, Katherine Grabowsky

2:15pm – 2:30pm EST

Explore how creative AI tools not only enhance efficiency and optimize campaigns, but also elevate the scope for human creativity. Experience real-life examples and understand the game-changing impact of AI integration in creative marketing.

Q&A