Data Privacy Revolution: How Marketers Can Thrive Without Cookies

As the cornerstone of the advertising and media world, third-party cookies have long dictated industry strategies. However, their planned depreciation marks a new era of challenges and transformation. In our upcoming webinar, we explore how advertisers can successfully navigate this transition to a privacy-sensitive landscape, adapting creative strategies for a post-cookie era.

As the cornerstone of the advertising and media world, third-party cookies have long dictated industry strategies. However, their planned depreciation marks a new era of challenges and transformation. In our upcoming webinar, we explore how advertisers can successfully navigate this transition to a privacy-sensitive landscape, adapting creative strategies for a post-cookie era.

Agenda

Agenda

Understanding the New Data Landscape

Megan Conahan and Corey Levine

1:30pm – 1:50pm EST

We delve into the current state of data privacy, strategic planning, audience insights, activation techniques, media bidding strategies, and the nuances of measurement and attribution in this new era.

Understanding the New Data Landscape

Megan Conahan and Corey Levine

1:30pm – 1:50m EST

We delve into the current state of data privacy, strategic planning, audience insights, activation techniques, media bidding strategies, and the nuances of measurement and attribution in this new era.

Navigating Change with Confidence: Q&A

Megan Conahan, Corey Levine, and Joe Belafonte

1:55pm – 2:15pm EST

Practical advice on first-party data collection and use, essential technologies for data management, adjustments in targeting and segmentation, attribution modeling alternatives, budgeting for ad spend, testing new strategies, and staying up-to-date with industry trends and practices.

Navigating Change with Confidence: Q&A

Megan Conahan, Corey Levine, and Joe Belafonte

1:55pm – 2:15pm EST

Practical advice on first-party data collection and use, essential technologies for data management, adjustments in targeting and segmentation, attribution modeling alternatives, budgeting for ad spend, testing new strategies, and staying up-to-date with industry trends and practices.

Featured Speakers

Featured Speakers

Joe Belafonte

Joe Belafonte

VP of Data Science & Experience
Direct Agents

Jackson Richards

Corey Levine

VP of Integrated Media
Direct Agents

Nick Galante

Megan Conahan

EVP
Direct Agents

Joe Belafonte

Joe Belafonte

VP of Data Science & Experience
Direct Agents

Jackson Richards

Corey Levine

VP of Integrated Media Direct Agents

    Nick Galante

    Megan Conahan

    EVP Direct Agents

    Joe Belafonte

    Joe Belafonte

    VP of Data Science & Experience
    Direct Agents

    Jackson Richards

    Corey Levine

    VP of Integrated Media Direct Agents

      Nick Galante

      Megan Conahan

      EVP Direct Agents