Data Privacy Revolution: How Marketers Can Thrive Without Cookies
Data Privacy Revolution: How Marketers Can Thrive Without Cookies

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    Complete the form to watch the full session and gain insights on how to succeed in a cookie-less world.

    Complete the form to watch the full session and gain insights on how to succeed in a cookie-less world.

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      As the cornerstone of the advertising and media world, third-party cookies have long dictated industry strategies. However, their planned depreciation marks a new era of challenges and transformation. In this webinar, we explore how advertisers can successfully navigate this transition to a privacy-sensitive landscape, adapting creative strategies for a post-cookie era.

      As the cornerstone of the advertising and media world, third-party cookies have long dictated industry strategies. However, their planned depreciation marks a new era of challenges and transformation. In this webinar, we explore how advertisers can successfully navigate this transition to a privacy-sensitive landscape, adapting creative strategies for a post-cookie era.

      Agenda

      Agenda

      Understanding the New Cookie-less Landscape

      Megan Conahan and Corey Levine

      We delve into the current state of data privacy, strategic planning, audience insights, activation techniques, media bidding strategies, and the nuances of measurement and attribution in this new era.

      Understanding the New Cookie-less Landscape

      Megan Conahan and Corey Levine

      We delve into the current state of data privacy, strategic planning, audience insights, activation techniques, media bidding strategies, and the nuances of measurement and attribution in this new era.

      Navigating Data Privacy Changes with Confidence: Q&A

      Megan Conahan, Corey Levine, and Joe Belafonte

      Practical advice on first-party data collection and use, essential technologies for data management, adjustments in targeting and segmentation, attribution modeling alternatives, budgeting for ad spend, testing new strategies, and staying up-to-date with industry trends and practices.

      Navigating Data Privacy Changes with Confidence: Q&A

      Megan Conahan, Corey Levine, and Joe Belafonte

      Practical advice on first-party data collection and use, essential technologies for data management, adjustments in targeting and segmentation, attribution modeling alternatives, budgeting for ad spend, testing new strategies, and staying up-to-date with industry trends and practices.

      Featured Speakers