CRO CASE STUDY: D2C
Our D2C client wanted to improve how visitors were interacting with their site and increase engagement, conversion rate, and increase revenue.
DA gathered data available via Google Analytics in order to make behavior analysis recommendations.
- Scroll Mapping
- Element Clicks
- Click-to-Revenue Tracking
- Next Page Path
- Traffic to Conversion Ratesdf
Using the data from Google Analytics DA crafted A/B testing for the client’s home page with a banner variant and product positioning variant.
Repositioning category banners for more visibility resulted in a 20% increase in click-through rate for a specific category on the site.
This test also saw an add-to-cart rate increase of +1.75%
Moving the shoppable New Arrivals section to the top of the homepage resulted in as high as a +90% increase in click-through rate for one of their best-selling products
Overall this test drove an incremental increase of $2,594 in revenue from the featured New Arrivals products compared to the control
Making these a permanent change was estimated to result in a yearly incremental revenue increase of $67,444 for the client.