Agenda

Still Not on CTV? It’s Time to Catch Up

CTV continues to grow YoY, offering brands targeted audience opportunities that don’t rely on cookies, premium inventory, and measurable ROI. Learn why CTV is a crucial part of the media mix and how it can drive significant results for your brand.

How to Buy CTV: Make Your Dollars Go Farther

Taking an intelligent and out-of-the-box approach to inventory selection can make your dollars go farther, while still reaching the same audiences in a premium environment. Discover effective CTV buying strategies to maximize budget efficiency and ad performance.

Winning Measurement Strategies for Maximum Results

Data transparency is the key to optimizing performance. By leveraging a performance lens and strategic methodology, you can understand the true impact of your CTV ad campaigns. Explore the best measurement tactics to inform your future media planning.