Content Creation Strategies Case Study

The Challenge

Increase longform content output for sites to rank higher in search results for “informative and unique” content, increase conversions, and establish our clients as knowledgeable thought leaders.

Our Strategy

Increasing blog/page length from 500 to 2,500 words

Completing in-depth keyword research & targeting an ideal keyword density

Broad vs Narrow term targeting

Aligning content with Google’s SERP algorithm changes

Results

There is a strong correlation between creating content on a regular cadence and increases in traffic. The creation of the content for the our client’s blog since July 2021 saw –

1,177% increase

in Year over Year blog traffic to more than 3,000 sessions

897% increase

in Keyword visibility increase from 451 to 4,500

45%

of total organic search traffic from blog pages in September 2022

CONTENT CREATION STRATEGIES