STRATEGY
Providing elegant and bold solutions to the most complex marketing challenges
Our strategy and consulting services solve unique business problems, guide brands through turbulent times, and develop sustainable growth initiatives focused on meeting core business objectives.
We provide the strategic leadership, market intelligence, and technology to identify needs and help brands roadmap for growth.
We translate insights into actionable roadmaps for driving sustainable growth
Our strategy and consulting engagements are designed to address specific growth challenges and marketing needs, which may include:
- Persona Development & Audience Discovery
- Competitive Landscape Intelligence
- Product Market Fit Analysis
- Brand Messaging Development
- Customer Journey Optimization
- Paid Media Strategy and Audits
- Website and Owned Media Strategy
- 30-60-90 Day Strategic Roadmaps
- Ecommerce Strategy
- Brand Audit and Polycultural Assessment
How We Help
Go To Market
Strategy
We evaluate business objectives, timelines, and resources to craft your brand’s optimal plan for success. Our comprehensive Go-to-Market solution includes the market analysis, competitive intelligence, and positioning strategy needed to accelerate growth.
Examples of Our Work
- Worked with the nation’s second largest eCommerce Ecommerce retailer to launch and scale a new brand across DTC direct to consumer channels and nationwide retail
- Provided revenue opportunity forecast and comprehensive Go-To-Market strategy for new haircare brand, helping them secure VC funding and launch eCommerce Ecommerce business
Marketing &
Outsourced CMO
We provide immediate and long-term marketing leadership and firepower, ensuring your business doesn’t miss a beat during times of transition. Our staff of experienced consultants will work directly with you to develop a tailored growth plan.
Examples of Our Work
- Helped BBC America acquire 2.5 million paid streaming subscribers for BritBox through integrated media strategy development and execution
- Provided interim leadership within the corporate marketing team of publicly-traded B2B company, helping them develop a comprehensive campaign strategy for a new product launch
Research &
Audience Intelligence
We uncover key market insights and translate them into actionable business ideas that unlock growth. Leveraging proprietary tools and methodologies, we help our clients gain a comprehensive view of their distinct audience segments and reveal the critical touchpoints that drive brand engagement.
Examples of Our Work
- Conducted a needs-based audience discovery and segmentation initiative for a global CPG company to reveal opportunities for accelerating adoption of new brand
- Developed audience persona handbook for streaming media company to guide their recommendations engine, resulting in 34% increase in monthly hours of viewership per user
Customer Lifecycle
Management
We provide the insights and roadmaps to help companies increase the satisfaction – and value – of their customers. Our CLM solutions include loyalty program development, analytics-driven product recommendations, and transformational customer journey optimizations.
Examples of Our Work
- Helped streaming media company increase monthly hours of viewership by 34% by developing and implementing data-driven app experience and marketing campaign optimizations
- Developed and executed CRM campaign messaging, creative, and data strategy that led to a sharp rise in repeat purchase rate for an international apparel brand
Digital
Transformation
We harness our digital expertise to help modernize and future-proof companies for today’s competitive digital landscape. Our strategic and technical frameworks increase business efficiency, competitiveness, and accessibility by transitioning companies to a digital-first approach.
Example of Our Work
- Partnered with an international women’s apparel brand to implement the organizational, marketing, and data capabilities needed to transition business from retail-focused sales to a digital-first business, resulting in 50% YoY revenue growth from digital channels.
Brand
Strategy
We help refine and amplify brand value propositions to distinct customer segments across the entire flywheel, enabling brands to stand out in a crowded environment, gain share, and improve price positioning.
Examples of Our Work
- Helped define essential Go-To-Market brand messaging and refine communication of core value propositions and differentiators for an herbal supplements brand
- Developed omnichannelomni-channel brand messaging strategy for a new app-based service targeting parents of young children
Web3
Strategy
We help companies gain an early-mover advantage as we approach industry-wide adoption of Web3. Our advisors can help you develop a reputation as a forward-thinking brand, and engage your audiences in innovative ways by planning impactful first steps into Web3.
Examples of Our Work
- Our strategies include token-driven loyalty programs, NFTs, Metaverse experiences, and more.
Polycultural &
Inclusive Strategy
As a diverse and minority-owned firm, we leverage our unique perspective to help embed an inclusive marketing approach across multiple organizational functions, from inclusive brand strategy and authentic positioning to internal authenticity and building inclusive workspaces.
Examples of Our Work
- Helped scale AFAM-targeted personal care company, which was ultimately bought by P&G
- Developed and executed omni-channel campaign for a leading tourism authority to drive travel demand across key cultural communities
Featured
Solution
Pillars of Growth
The digital landscape is increasingly fragmented and ever-evolving. In order to drive sustainable growth, organizations must activate their brand purpose to create value and highlight differentiators across the entire customer journey.
Pillars of Growth deliver actionable roadmaps for driving sustainable success by identifying and amplifying the intersection of your brands’ unique values and what matters most to your customers.
Identify Market & Competitive Set Opportunities
Pillars of Growth delivers actionable roadmaps for driving sustainable success by identifying and amplifying the intersection of your brands’ unique values and what matters most to your customers.
Customer
Journey
Identify Market & Competitive Set Opportunities
Pillars of Growth delivers actionable roadmaps for driving sustainable success by identifying and amplifying the intersection of your brands’ unique values and what matters most to your customers.
Customer
Journey
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