LEADING dtc
confectionary BRAND
Case Study
THE CHALLENGE
A major candy brand faced new challenges on Amazon, including large increases in competition, severe out of stock issues and ineligibility, and stagnant revenue growth.
Direct Agents was tasked with growing their YoY revenue by 100% while increasing both organic and paid Share-of-Voice (SOV) on Amazon.
How we did it
Maximized brand protection, achieving 95% Branded SOV (Share-Of-Voice) while reducing CPC’s using our proprietary SOV and bidding technology.
Conducted in-depth evaluation of competitive terms vs page targeting and continuously explored target opportunities including seasonal and evergreen terms.
Leaned heavily into Social Media and DSP audience targeting to grow glance views and new to brand sales.
Took advantage of seasonal peaks by prioritizing investments around key tentpole periods throughout the year.
Results
We were able to exceed our YoY sales growth goal and scale the client’s overall brand awareness on Amazon.
+196%
YoY Sales Growth
Product Detail Page Views
+73%
Average Best Sellers Rank
+15%
+196%
YOY SALES GROWTH
+73%
PDP GLANCE VIEW
+15%
AVERAGE BSR