Performance B2B
We help B2B companies drive pipeline growth and lower CAC through integrated media and demand strategies.
Our integrated strategy, media, creative, and analytics expertise delivers efficient, scalable growth and future-proofs your business.
SERVICES
B2B Marketing Services
Our specialized services combine to deliver a holistic growth strategy that drives impact across the buyer journey and aligns with your business objectives.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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Brands That Trust Us
Navigating
B2B’S Biggest Challenges
B2B brands face fragmented buyer journeys,
oversaturated digital channels, and diminishing returns from outdated lead generation tactics. Overcoming these challenges requires full-funnel strategies that build trust, create demand, and align teams to deliver measurable revenue growth.
Product
Led Growth
Unlock the potential of your product to drive acquisition, engagement, and retention with a tailored PLG strategy. By aligning the product experience with revenue goals, we help you convert users into loyal advocates and fuel sustainable growth.
Our approach focuses on seamless onboarding to deliver immediate value, data-driven insights to optimize user engagement, and frictionless experiences to maximize retention. Make your product the centerpiece of growth, turning every interaction into measurable impact.
Accelerating PLG with Paid Media
Paid media is a powerful lever for scaling your Product-Led Growth strategy. By integrating targeted advertising with your product experience, we help drive qualified users into the funnel and move them seamlessly through each stage of the buyer journey.
OUR PRODUCT-LED GROWTH APPROACH
FOCUSES ON
Driving Product Adoption
Campaigns are designed to bring users directly into the product experience, delivering value quickly and encouraging continued engagement.
Optimizing for Conversion
We continuously test and refine campaigns to lower acquisition costs, improve retention, and maximize ROI.
Aligning Campaigns with User Intent
From awareness-building ads to retargeting campaigns, we craft messaging tailored to each stage of the customer journey.
Attracting High-Quality Users
Precision targeting ensures that the right audience engages with your product, maximizing acquisition efficiency.
Account-Based Marketing (ABM): Precision Targeting for Maximum ROI
Our AI-powered ABM approach aligns sales, marketing, and technology to identify, engage, and convert your highest-value accounts. Leveraging KanopyAI, we deliver personalized, data-driven strategies that drive meaningful engagement and measurable growth.
Account Insights
Use predictive analytics to pinpoint high-value accounts
Multi-Channel Campaigns
Engage accounts across paid and owned media
Conversion and Revenue Optimization
Continuously refine strategies with real-time analytics.
Personalized Content
Develop tailored messaging for key decision-makers
Journey Mapping
Create seamless, customized buying experiences
Maximize ROI and Scale Effectively
With flexible models like 1:1 ABM, cluster ABM, and programmatic ABM, we help you maximize ROI and scale effectively.
Growth Strategy & Go-To-Market Alignment
Sustained growth starts with a clear strategy and seamless alignment across marketing, sales, and product teams. Our tailored roadmaps drive measurable impact by uniting your organization around shared goals.
Our experienced teams help companies
- Optimize channel performance with baseline metrics like CAC.
- Execute scalable demand generation programs aligned with growth stages.
- Capitalize on Product-Led Growth (PLG) and Account-Based Marketing (ABM) opportunities.
- Craft buyer journeys, product messaging, and brand positioning that resonate with modern audiences.
With proven expertise, we empower brands to achieve their growth targets and drive lasting success.
Demand Generation & Performance Media
In today’s competitive B2B landscape, building awareness and driving revenue requires more than just leads—it demands full-funnel strategies that turn your market into a predictable, scalable pipeline. Our demand generation programs are designed to fuel your pipeline, lower CAC, and deliver measurable business outcomes.
With a team of veteran B2B marketers and specialized experts, we embed seamlessly into your team to elevate your marketing programs. By identifying the most effective strategies and tactics, implementing robust testing frameworks, and aligning closely with sales, we transform sourced leads into revenue.
How we drive impact
Campaign strategy and execution
Full-funnel demand and lead generation media
Account-based marketing (ABM)
Full-funnel dashboards
Content marketing strategy
SEO and Discoverability
Conversion rate optimization
Customer lifecycle marketing
Kanopy AI: The Future of Business Intelligence for B2B Marketers
Kanopy AI is our proprietary business intelligence platform, purpose-built to unify your marketing, sales, and advertising data. With over 300 automated data connectors, direct CRM integrations, and AI-driven insights, Kanopy AI provides a centralized view of campaign and business performance that helps teams drive meaningful results.
Kanopy AI’s features include
- AI-Powered Media Mix Modeling & Performance Forecasting: Optimize media investments with predictive insights for maximum ROI.
- Full-Funnel Attribution & Reporting: Track MQL and SQL alignment across the funnel, ensuring visibility of every interaction and touchpoint.
- Real-Time, Transparent Reporting: Access live, KPI-centric reporting tailored to stakeholder needs.
- Advanced Data Integration & Visualization: Get actionable insights through powerful data visualizations and automated reporting.
With Kanopy AI, we don’t just provide metrics; we deliver insights that translate into real business opportunities, helping you optimize spend, enhance targeting, and accelerate revenue growth.
Our Work
