Brands are adapting to the shifting mindset of consumers around discounts. In the past, steep discounts have been used as a tactic to acquire new customers or re-engage existing ones. However, looking into 2022, brands will replace these generalized discounts with unique offerings. Examples could include free shipping, in-store experiences, or free personalization. “Brands have been eager to move away from a reliance on using steep discounts to acquire new customers and instead identify opportunities to offer value through their products and the role they play in customers’ lives,” says Sherene Hilal of Bluecore.

It’s time for brands to move away from generic, unfocused offerings and tap into the wants and needs of their direct customers.