Media
Mix Modeling
Unlock Smarter Budget Decisions
Move Beyond Cookies with
Media Mix Modeling
Marketers need more than flawed measurement. Our team of innovators brings clarity and precision, helping you maximize the impact of every marketing dollar.
Marketing Platforms Are Greedy
When platforms overcount conversions, performance gets distorted. Our modeling reveals the true incremental impact on your most important KPIs.
What’s Hiding In Your Data
Our ML ingests your data and hundreds of contextual and data-enriching sources to locate and discern the subtle complexities that influence and predict future performance – providing outputs that are stronger than 1P data alone.
Average Price
Fluctuations in average product price can shift consumer purchasing behavior, often signaling value perception changes or competitive pressure.
Christmas
Holiday purchase urgency increases due to
gifting traditions, emotional messaging, and
the availability of sought-after
seasonal products.
Cyber Monday
user experience design, promotion clarity, and
the ease of completing fast digital purchases.
Black Friday
limited-time offers.
Competition
Market performance during high-pressure periods is shaped by real-time comparisons in price, feature differentiation, and share of consumer attention.
Distribution
Product velocity is limited or enabled by distribution coverage, inventory consistency,
and retail placement across physical and
digital shelves.
Category Trend
Growth or decline within a category reflects evolving consumer preferences, often amplified by cultural relevance, media coverage, or seasonal shifts.
COVID
Delisting
Products are commonly delisted due to
sustained low sales, poor shelf performance, or
changing retailer strategies that prioritize
faster-moving alternatives.
Our Approach
We turn complex data challenges into clear, actionable strategies, regardless of where you are in your data journey. By combining advanced analytics with real-world execution, we help you unlock insights, drive smarter decisions, and deliver measurable business impact across industries.
Understand Your Options
This is why our MMM has multiple optimization engines specifically built to help businesses answer all their “what-if” budgeting questions, and provide them with optimized flighting schedules that take the guess work out of pacing.
Optimize a Fixed Budget
Given my budget, what’s the optimal investment and execution by channel?
Hit a Revenue Target
How much budget do I need in order to grow revenue +X%? What’s the mix behind this budget?
Maximize Profitability
What’s my ceiling for profitable investment? For TV? Social?
Forecast Performance
How will my provisional marketing plan perform?
Case Study
01
Problem
An enterprise eComm brand heavily reliant on paid media needed to rapidly reduce media spend while maintaining revenue stability.
02
SOLUTION
Within 2 weeks, Direct Agents collected, processed, and implemented MMM optimizations across all paid media channels, enabling swift, data-driven adjustments.
03
IMPACT
YoY media spend decreased by 51% while historical revenue levels were maintained. Overall efficiency improved by 62%, driving stronger ROI with leaner investment.
Our Clients
