DATA & ANALYTICS
Industry-Leading Marketing Analytics & Technology
DATA & ANALYTICS
Industry-Leading Marketing Analytics & Technology
Our Marketing Data Intelligence Strategy
Our data team is comprised of innovators who are on the cutting edge with artificial intelligence, machine learning, and the engineering of custom data and business intelligence solutions that elevate brands above their competition.
With a primary mission of providing meaningful data solutions and insights, we work hand-in-hand with brands to identify and solve their unique data needs, while simplifying the complexities so they can quickly experience the benefits of a truly data-first strategy.
Staffing Augmentation
Quickly expand team resources with seamless integration of data and analytics experts.
Google Analytics 4
GA4 tracking plan development, implementation, and Universal Analytics migrations that provide the actionable data and insights needed to power your business.
Google Tag Manager
Advanced dataLayer design, consultation, and container management reduces developer cost while speeding up deployment of new and custom tracking elements.
Media Mix Modeling
Taking the guesswork out of media planning. Our proprietary machine-learning algorithms use actual brand data to determine optimal budget allocations. Complete with forecasted performance projections and “what if” scenario planning.
Cookieless Martech Design
Comprehensive assessment of your martech and data ecosystems to ensure maximum data potential while protecting it from increasing privacy regulations.
Business Intelligence
Automated reporting solutions customized to your specific needs. Access your data at any time, in a design format that is intuitive and easy to understand for all stakeholders.
Proprietary Technology That Drives Growth
Direct Agents uses highly focused proprietary technologies that accelerate both growth and efficiency metrics for brands, ensuring a competitive advantage within the increasingly crowded digital space.
Kanopy AI
Increase scale and efficiency like never before by enhancing native platform bidders with advanced algorithms that are optimizing, learning, and predicting every hour of the day.
Amazon Competitive Intelligence
Access paid and organic share-of-voice data to answer fundamental questions of what it costs to dominate specific keywords & categories using data that no one else has. All while providing real-time visibility into the competition’s reaction.
Amazon Data Driven SEO
The most complete view of Amazon’s performance in the market that joins vendor/seller central, organic ranking, and product detail page monitoring to quantify and project the impact of SEO optimizations.
Custom Development
When out-of-the-box solutions are cost-prohibitive or non-existent, we are here to build the tech needed to drive your business forward.
Kanopy AI
Kanopy AI is our proprietary artificial intelligence platform, designed to transform how modern marketers strategize, create, and optimize performance. Built at the intersection of creativity, data science, and cutting-edge technology, Kanopy AI empowers brands with smarter insights, faster decision-making, and deeply personalized customer experiences.
AI-Driven Insights
Uncover opportunities and forecast outcomes using machine learning models trained on performance data
Creative Intelligence
Optimize creative assets in real time by analyzing what resonates across audiences and platforms.
Audience Targeting
Refine segmentation with precision using behavioral and contextual signals.
Seamless Integration
Connect effortlessly with LLMs, media channels, CTV, Slack, and Google Drive- Kanopy AI centralizes insights and powers real-time, AI-driven marketing decisions.
Blog Feed
From Cost Center to Profit Engine: Transforming Marketing’s Role for Business Growth
There’s a growing recognition inside forward-thinking companies that marketing, when built the right way, should be treated as a core lever of business performance, not just an operating expense, but recognition alone isn’t enough. The shift from cost center to growth...
Why Content Still Rules in 2025: Strategic SEO Insights for the AI Era
In today's AI-accelerated digital landscape, quality content has become more valuable, not less. Despite predictions that AI would diminish content's importance, the opposite has occurred. As information proliferates, the premium on authoritative, trustworthy content...
Kanopy AI Unleashed: The Next Evolution of Marketing Intelligence
Long before the widespread adoption of Artificial Intelligence in late 2022, Direct Agents had already established itself as a pioneer in AI development and its strategic application within marketing. Our early forays into this technology yielded proprietary...