COMMERCE MEDIA
AI-powered commerce for today’s buyers and tomorrow’s subscribers
SCALE EVERYWHERE.
PROFITABLY.
Shoppers don’t think in channels and neither should your growth strategy. We fuse retail media, organic growth, pricing strategy, and data science into a profit-driven engine powering e-commerce growth.
Commerce Everywhere
Unify Amazon, Walmart, TikTok, and DTC through one performance data loop.
AI-Native Strategy
Beyond ROAS
Acquisition & Subscription Growth
Adaptive Measurement
Activating High-Margin Growth for Leading Baby Formula Brand
Strategy
Shifted focus to multipacks and high-margin SKUs
Goal
Acquire high-LTV customers at scale
Outcome
Tailored Strategies by Channel
No two channels operate the same. We build strategies tailored to how Amazon, DTC, Walmart, Target, and TikTok actually work to help brands grow faster, smarter, and more profitably
AMAZON
Amazon is where brands scale demand at speed. As a performance-focused Amazon advertising agency, we help brands grow with full-funnel Sponsored Ads, DSP, AMC, and product page SEO designed to boost visibility and iROAS.
- Amazon DSP & Sponsored Ads management aligned to NTB acquisition and margin goals
- Strategic keyword planning and PPC optimization across Amazon ad types
- A+ Content and SEO for Amazon PDPs to increase traffic and organic rank
- AMC audience targeting and event-based insights via KanopyAI bidder
- Subscribe & Save and churn-recovery strategies to increase LTV
- Inventory, pricing, and Buy Box consulting for always-on retail readiness
D2C & SHOPIFY
DTC is where margin and loyalty are built. We help brands grow through full-funnel acquisition strategies, ecommerce SEO and performance marketing designed to increase LTV, reduce CAC, and build sustainable profit.
- Meta & Google Ads optimization for CAC efficiency and scale
- Ecommerce SEO and product feed optimization to improve visibility and organic discovery
- Pixel and CRM integration to activate first-party data across paid channels
- Landing page testing and CRO to increase AOV and reduce drop-off
- Custom audience segmentation for omnichannel retargeting via Meta, Google, and Shopify
WALMART
Walmart is built for scaled reach and price-accessible entry. We help brands grow with Walmart Connect advertising, WFS readiness, and listing strategies that maximize visibility and sales.
- Walmart Connect campaign setup across Sponsored Products & Display Ads
- SKU planning based on shopper behavior and competitive performance
- Keyword & trend analysis to boost organic rank and share of shelf
- Promotion and pricing strategy tailored to seasonal retail cycles
- Closed-loop attribution to connect media with digital and in-store sales
TARGET
Target is where premium positioning meets high-intent retail media. As one of the first agencies onboarded to Roundel’s self-serve platform, we help brands scale through product-first campaigns, curated creative, and digital-to-store measurement.
- Targeted digital media planning across Search, Browse, and PDP placements
- Roundel campaign setup aligned to Target’s taxonomy and ad structure
- SEO-optimized PDPs and review syndication to increase conversion
- Target Circle offer alignment for seasonal and evergreen promotions
- Digital-to-store attribution to measure impact across online and offline touchpoints
TIKTOK & INFLUENCER
TikTok isn’t just a discovery platform—it’s a commerce engine. As a full-service TikTok ads agency, we turn influencer-driven content into measurable sales by combining UGC, paid media, and Shop optimization to capture demand and convert instantly.
- Campaign strategy and management from a full-service TikTok ads agency
- Spark Ads and creator amplification to boost UGC and ROAS
- TikTok Shop listing optimization to increase conversion and discoverability
- Influencer sourcing and seeding tied to NTB acquisition and trial
- UGC strategy for product education, reviews, and trust-building
- Conversion tracking and attribution setup via TikTok Events API
Instacart, Costco, Whole Foods, Home Depot, and More
Every retailer comes with its own rules, requirements, and revenue levers. We help brands navigate emerging retail platforms with tailored go-to-market plans, full-funnel media support, and operational consulting to almost everywhere your products are sold.
- Retailer-specific launch planning and onboarding guidance
- Paid media setup across emerging platforms like Instacart Ads, Costco, Lowe’s and Home Depot’s Orange Access,
- PDP and content optimization tailored to each retailer’s UI and approval process
- Strategic SKU selection and inventory forecasting aligned to fulfillment readiness
Driving Omni-Channel Growth
Strategy
Reimagined creative and retail strategy to capture remote work demand and protect share across marketplaces
Goal
Reverse YoY sales declines and scale top line growth
Outcome
KANOPY AI For Ecommerce
Kanopy AI turns fragmented retail data into actionable growth intelligence—predicting where to invest, when to scale, and how to grow lifetime values.
Optimize for Business Outcomes
AI-Led Optimization
Multi-Tier Event Tracking
Compounding Growth Flywheel
Measure What Matters
OUTCOMES
Content
Strategy & Optimization
Built for AI-Driven Discovery
Our AI-powered content system keeps your brand ahead in a world where search is becoming intent-driven, not keyword-driven. Content isn’t static—we iterate in real time, adapting to shopper intent, trends, and conversational commerce.
Battling Seasonal Competition for Household Candy Brand
Strategy
Leveraged Social Media and DSP to grow glance views & new to brand sales
Goal
Increase YoY Revenue regardless of declining SV
Outcome
