Driving Strategic Acquisition & Market Expansion

New creative placement types were utilized to enhance user engagement and introduce additional touch points in the consumer journey, notably through YouTube Shorts ads and Demand Gen static and carousel ads.

Kanopy AI, Direct Agents’ proprietary automated bidding technology, was implemented across campaigns to optimize efficiency and scale.

Kanopy AI, Direct Agents’ proprietary automated bidding technology, was implemented across campaigns to optimize efficiency and scale.

Audience targeting within Non-brand keyword campaigns was launched, focusing on interest-based audiences demonstrating higher conversion rates than the Non-brand average.

Keyword targeting expansion to Broad Match within Non-brand campaigns effectively grew brand presence and purchase volume, particularly in competition with direct market rivals.

Keyword targeting expansion to Broad Match within Non-brand campaigns effectively grew brand presence and purchase volume, particularly in competition with direct market rivals.