The Amazon Agency That Optimizes for Profit, Not ROAS
The Amazon Agency That Optimizes for Profit, Not ROAS
Most brands on Amazon are optimizing their way to average. Direct Agents sees things differently. Contribution margin, not ROAS, paid and organic as one connected engine, listings built for AI and humans and real incremental measurement to prove it
Most brands on Amazon are optimizing their way to average. Direct Agents sees things differently. Contribution margin, not ROAS, paid and organic as one connected engine, listings built for AI and humans and real incremental measurement to prove it
Our Operating Model
Amazon rewards brands that think in systems. Paid media without organic optimization wastes spend, while organic without advertising struggles to build ranking momentum. Even great listings can miss out if they aren’t visible in Alexa for Shopping (formerly Rufus) where 16–18% of shoppers now search — and convert at higher rates when they find the right product. We manage every lever:
Paid Advertising
Paid Advertising
We manage Sponsored Products, Brands, Video, Display, and DSP campaigns engineered around contribution margin, customer lifetime value, and scalable profitability, not vanity ROAS metrics that distort real business performance.
Paid Advertising
Paid Advertising
We manage Sponsored Products, Brands, Video, Display, and DSP campaigns engineered around contribution margin, customer lifetime value, and scalable profitability, not vanity ROAS metrics that distort real business performance.
Organic and Content Strategy
Organic and Content Strategy
We optimize listings, storefronts, A+ content, and backend architecture to improve ranking, conversion, and category dominance across Amazon search results and emerging AI-driven shopping experiences.
Organic and Content Strategy
Organic and Content Strategy
We optimize listings, storefronts, A+ content, and backend architecture to improve ranking, conversion, and category dominance across Amazon search results and emerging AI-driven shopping experiences.
Alexa for Shopping
Alexa for Shopping
We help brands increase visibility within Alexa for Shopping by aligning content with shopper intent, conversational search behavior, and the recommendation logic powering Amazon’s evolving AI ecosystem.
Alexa for Shopping
Alexa for Shopping
We help brands increase visibility within Alexa for Shopping by aligning content with shopper intent, conversational search behavior, and the recommendation logic powering Amazon’s evolving AI ecosystem.
Amazon Marketing Cloud & DSP
Amazon Marketing Cloud & DSP
We leverage AMC and DSP to build full-funnel growth strategies through audience development, attribution modeling, and path-to-purchase analysis informed by years of enterprise Amazon advertising experience.
Amazon Marketing Cloud & DSP
Amazon Marketing Cloud & DSP
We leverage AMC and DSP to build full-funnel growth strategies through audience development, attribution modeling, and path-to-purchase analysis informed by years of enterprise Amazon advertising experience.
Measurement and Reporting
Measurement and Reporting
We unify Seller Central, Vendor Central, DSP, AMC, Brand Analytics, and external data sources into executive-level reporting frameworks centered around profitability, acquisition efficiency, and long-term marketplace growth.
Measurement and Reporting
Measurement and Reporting
We unify Seller Central, Vendor Central, DSP, AMC, Brand Analytics, and external data sources into executive-level reporting frameworks centered around profitability, acquisition efficiency, and long-term marketplace growth.
Inventory and Operations
Inventory and Operations
We align inventory forecasting with media strategy to reduce stockouts, preserve ranking momentum, recover operational losses, and support profitable scaling across complex Amazon marketplace environments.
Inventory and Operations
Inventory and Operations
We align inventory forecasting with media strategy to reduce stockouts, preserve ranking momentum, recover operational losses, and support profitable scaling across complex Amazon marketplace environments.
Optimizes for Profit, Not ROAS
Most Amazon automation hits a ROAS target and stops there. Kanopy AI, our proprietary technology, pulls data from AMC to understand whether a conversion created a repeat customer or a one-time buyer, then adjusts bids and budgets in real time based on margin and lifetime value signals.
Most Amazon automation hits a ROAS target and stops there. Kanopy AI, our proprietary technology, pulls data from AMC to understand whether a conversion created a repeat customer or a one-time buyer, then adjusts bids and budgets in real time based on margin and lifetime value signals.
Most Amazon automation hits a ROAS target and stops there. Kanopy AI, our proprietary technology, pulls data from AMC to understand whether a conversion created a repeat customer or a one-time buyer, then adjusts bids and budgets in real time based on margin and lifetime value signals.
What it does in practice:
01
Shifts spend toward new-to-brand orders when LTV data supports it
02
Cuts budget on high-ROAS, low-margin placements automatically
03
Reallocates in real time, not at the next weekly review
Alexa for Shopping decides who gets recommended. We manage that.
300M shoppers 60% more likely to buy when Alexa for Shopping recommends a product. It doesn't match keywords. It reads your content, understands context, and recommends based on what your product does and who it's for.
300M shoppers 60% more likely to buy when Alexa for Shopping recommends a product. It doesn't match keywords. It reads your content, understands context, and recommends based on what your product does and who it's for.
300M shoppers 60% more likely to buy when Alexa for Shopping recommends a product. It doesn't match keywords. It reads your content, understands context, and recommends based on what your product does and who it's for.
THE GAP
See How GEO Works
Where most brands are losing ground
Backend attributes left empty
Bullets written to sell, not answer shopper questions
A+ content that tells a brand story instead of guiding a decision
Wrong category mapping
OUR SOLUTION
See How GEO Works
What we do
Score every ASIN for Alexa for Shopping readiness
Track your Share of Voice against competitors
Identify the exact questions shoppers are asking in your category
Close the content gaps costing you recommendations
"One of the most collaborative teams we've ever worked with"
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"One of the most collaborative teams we've ever worked with"
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"One of the most collaborative teams we've ever worked with"
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"With Direct Agents we have the ability to scale with the resource at hand. Everything is organized"
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"With Direct Agents we have the ability to scale with the resource at hand. Everything is organized"
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"We can scale and have been efficient since day one"
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"We can scale and have been efficient since day one"
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"Super supportive... and really strategic"
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"Super supportive... and really strategic"
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"What has exceeded my expectations is their attention to detail"
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"What has exceeded my expectations is their attention to detail"
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See what a fully integrated
See what a fully integrated
Amazon operation looks like for your brand
Amazon operation looks like for your brand
Amazon operation looks like for your brand
Enterprise Strategy. Startup Agility.
Enterprise Strategy. Startup Agility.