With video consumption increasing across all channels, it’s vital for businesses to develop a strategic online video presence to engage with their consumers. YouTube advertising enables marketers to reach their target consumers through innovative and interactive content.
Programmatic is an emerging buzzword in the digital landscape today. But, what does Programmatic offer to eCommerce advertisers that labels itself an effective strategy?
With Google's mobile-friendly algorithm update fast approaching you should be asking yourself -am I prepared? Google has been hinting towards the shift from desktop to mobile for some time. In fact, Google even rolled out a few subtle updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site.
Originally published by BrightEdge
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