With video consumption increasing across all channels, it’s vital for businesses to develop a strategic online video presence to engage with their consumers. YouTube advertising enables marketers to reach their target consumers through innovative and interactive content.
At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.
Programmatic is an emerging buzzword in the digital landscape today. But, what does Programmatic offer to eCommerce advertisers that labels itself an effective strategy?
Advertisers, it’s time to be aware of the presence of Connected TV!
Advertising on traditional TV has always been the biggest; however, currently, there’s a movement towards connected TV in the advertising space. People are shifting away from watching traditional cable TV and are gradually moving towards Connected TV. For brand advertisers, Connected TV is not only great for following and tracking users’ behavior, but the engagement and return from Connected TV advertising is also much stronger than those from traditional TV.
With Google's mobile-friendly algorithm update fast approaching you should be asking yourself -am I prepared? Google has been hinting towards the shift from desktop to mobile for some time. In fact, Google even rolled out a few subtle updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site. On April 21st, Google will start rolling out a big change to its algorithm geared specifically towards mobile-friendliness of a site.
Originally published by BrightEdge
“Google’s shift towards 100% secure search is the single biggest change in SEO since the introduction of page rank and backlinks. With Secure Search, the metrics and methodology SEO practitioners have been using have dramatically changed, leading to an overnight paradigm shift. For search marketers, adapting to this revolutionary change is no longer an option, it’s a necessity. We have put together this whitepaper in order to cut the confusion and to help marketers adapt to Secure Search SEO.”
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