The virtual reality hardware market size worldwide from 2016 to 2018 is expected to rise from $3.2 billion to $5.7 billion, according to Statista. Virtual reality, a once futuristic fantasy, is truly becoming a reality. VR is a computer generated simulation of a 3D image or environment that allows users to experience a different reality. Say, you’ve wanted to visit Tokyo for the past 20 years, but haven’t had the time or the money to physically go. With just a VR headset, you can virtually be in Tokyo and walk around the Asahi Beer Hall without actually leaving your doorstep.
But is there an opportunity with VR in marketing? The answer is yes. Marketers must educate themselves in virtual reality now because VR is the future, and will soon become the norm. The marketing opportunities with VR are immense, and here are some reasons why marketers should take advantage of VR:
- Immersive 3-D content will amplify the curiosity and experience for the consumer, thereby, enabling for more interaction with the brand. This will propel better customer experiences and higher engagement rates, if enacted with the right strategy.
- Consumers are more likely to remember events that are directly connected with locations, and thus, virtual reality content will further stick to a user’s memory.
- Novel experiences are always fresh & top of mind.
- Exploration is another key function of VR. With virtual reality, you have the ability to take your consumers to real or imagined places instantly.
Virtual reality will only continue to prosper as marketers and consumers are becoming more curious with this exhilarating innovation. We will continue our Virtual Reality Series on our blog every month, so stay tuned for more updates.
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