Okay, today we're going to talk about what is real and what is not real. To do so, I am joined by Nicholas Galante. He is the Programmatic Manager at Direct Agents and Brian Zaben who is the Director of Programmatic Strategy at Digitas LBI.
So, when it comes to simplification, it gets thrown around. Nicholas, I want to start with you. What ends up being the big challenge within your organization?
Increase your digital campaign results.