by Direct Agents | Aug 24, 2021 | Amazon, Marketing Strategy, Paid Search, Resources, Trends, Video, Webinars
Thank you for joining us at “How to Win Holiday 2021: Not Your Average Q4″! In case you missed it, or if you want to rewatch, please see our recap and video linked below. Watch the full session here Conquering the Curve: Staying Ahead of Consumer Behavior Trends...
by Direct Agents | Apr 14, 2021 | Paid Search, Video
These days when I see VAC, I immediately think of vaccines – but Google has another VAC you should care about. It stands for Video Action Campaign, and we’re here to tell you all about it…. As marketers, one of the most frustrating parts of running paid YouTube...
by Direct Agents | Feb 8, 2021 | Creative, Paid Search, Video
What makes a successful Youtube campaign? Many brands miss out on the most basic step – ensuring unique and innovative creatives. To drive success for your brand’s next YouTube TrueView for action campaigns, creative should be the number one priority. Many...
by Direct Agents | Jan 21, 2021 | COVID-19 Resources, Creative, Video
While the country has seen waves of state openings and closings, it’s clear that 2021 will not bring complete certainty to the business challenges that COVID-19 poses. Marketers will continue to face similar challenges this year, and it will take innovative thinking...
by Direct Agents | Jun 10, 2020 | Video
Upfront advertising contracts have been a cornerstone of traditional TV advertising since they were first introduced in the 1960s. Historically upfronts have been crucial for the television industry because they allowed advertisers to get preferential pricing, and...
by Direct Agents | May 28, 2020 | COVID-19 Resources, Video
There is nothing more alluring than a glimpse of a new piece of content on our feed. Stay-at-home orders have us binge-watching classics and scrolling through the familiar dashboards of Netflix & Hulu more than ever. The concept of “content is king” has never rung...